Entries Tagged as 'Interactive'

Monday, July 26th, 2010

Bret Easton Ellis Talks About Transmedia

Image: Jordan Chesney
I wrote a post recently about how Your Life Is A Transmedia Experience, which included the example of Bret Easton Ellis’s latest novel, Imperial Bedrooms, the 25-years-later sequel to his debut, Less Than Zero, which creates a sort of closed-circuit loop by bringing both the original novel as well as the 1987 [...]

Monday, April 12th, 2010

Social, Super-Sized

Aerial shot of the Coachella Arts & Music Festival (photo: Jazmin Million)
.
“God is alone — but the devil, he is far from being alone; he sees a great deal of company;
he is legion.”
- Henry David Thoreau, “Solitude,” Walden, 1854

Standing on the field at Coachella 2008, the endless noise and heat like physical things pushing [...]

Monday, December 14th, 2009

Why Limited Commercial Interruption Works

To the extent that any advertising works, the model in place at websites like Hulu and Fancast, that offer commercial-supported streaming video of TV shows and movies, is pretty damn effective. Unlike the 3-minute average TV commercial break, which most people Tivo past or click away for or simply go to the bathroom during, the [...]

Monday, October 19th, 2009

Flawless Application

This is a terrific initiative by Estee Lauder, seamlessly combining live + digital.
From AdAge:

The venerable Estee Lauder cosmetics brand has found a seemingly natural way to connect with social media: offering free makeovers and photo shoots at its department-store cosmetics counters coast-to-coast to produce shots women can use for their online profiles.
The promotion, which kicks [...]

Monday, May 25th, 2009

A Little Bit Reimagining the Movie Experience

Rian Johnson, the writer/director of Brick, has a new movie out called The Brothers Bloom, and it comes with a pretty neat idea:

I’ve never heard of anyone doing this before, and Johnson admits the same at the beginning of the commentary. But for the man who came up with the idea to make a movie [...]

Sunday, November 23rd, 2008

y2k12-compliant

I noticed something interesting the other day in the trailer for the forthcoming 2012 movie. At the end of the trailer, (which–though the movie stars John Cusack, Chiwetel Ejiofor, Amanda Peet, Oliver Platt, and Thandie Newton–doesn’t include a single star, instead giving off a distinctly Baraka-like “documentary” feel, depicting only Buddhist monks and a typically [...]

Monday, October 6th, 2008

today’s awesome ad award goes to:

Just… WOW! such great creativity and innovation with this. really freakin’ awesome.
CLICK THE SCREENSHOT BELOW TO EXPERIENCE IT >>>

Thursday, September 18th, 2008

you just bought a knockoff from Sinistyle Designs

My friends over at Skin.Graft Designs just discovered some way shady thief has been blatantly recreating exact replicas of their original clothing designs and selling them on Second Life.
Skin.Graft Designs Originals:

Sinistyle Designs counterfeit knockoffs:

Skin.Graft Designs Originals:

Sinistyle Designs counterfeit knockoffs:

This is the first I’ve ever heard of anything like this, though I’m getting the feeling it [...]

Monday, August 25th, 2008

once bitten…

HBO has created a monster with the promotional campaign for True Blood, a new TV series from the creator of Six Feet Under, set to premiere September 7th.
AdAge (which has a nice little video about the campaign here, but no way to embed it elsewhere) explains:

While they’re only one part of the larger campaign launching [...]

Tuesday, August 12th, 2008

building characters

While trying to track down a quote from Bret Easton Ellis’s The Rules of Attraction, I came across a LinkedIn profile for Sean Bateman. In case you’re not acquainted with Sean Bateman, one of the main protagonists of the Rules of Attraction, here’s his LinkedIn profile:

Sean Bateman

Student at Bennington College

Albany, New York Area

Education

Bennington College

Connections
[...]