social-creature

To the extent that any advertising works, the model in place at websites like Hulu and Fancast, that offer commercial-supported streaming video of TV shows and movies, is pretty damn effective. Unlike the 3-minute average TV commercial break, which most people Tivo past or click away for or simply go to the bathroom during, the [...]

This is a terrific initiative by Estee Lauder, seamlessly combining live + digital.
From AdAge:

The venerable Estee Lauder cosmetics brand has found a seemingly natural way to connect with social media: offering free makeovers and photo shoots at its department-store cosmetics counters coast-to-coast to produce shots women can use for their online profiles.
The promotion, which kicks [...]

Rian Johnson, the writer/director of Brick, has a new movie out called The Brothers Bloom, and it comes with a pretty neat idea:

I’ve never heard of anyone doing this before, and Johnson admits the same at the beginning of the commentary. But for the man who came up with the idea to make a movie [...]

I noticed something interesting the other day in the trailer for the forthcoming 2012 movie. At the end of the trailer, (which–though the movie stars John Cusack, Chiwetel Ejiofor, Amanda Peet, Oliver Platt, and Thandie Newton–doesn’t include a single star, instead giving off a distinctly Baraka-like “documentary” feel, depicting only Buddhist monks and a typically [...]

Just… WOW! such great creativity and innovation with this. really freakin’ awesome.
CLICK THE SCREENSHOT BELOW TO EXPERIENCE IT >>>

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My friends over at Skin.Graft Designs just discovered some way shady thief has been blatantly recreating exact replicas of their original clothing designs and selling them on Second Life.
Skin.Graft Designs Originals:

Sinistyle Designs counterfeit knockoffs:

Skin.Graft Designs Originals:

Sinistyle Designs counterfeit knockoffs:

This is the first I’ve ever heard of anything like this, though I’m getting the feeling it [...]

HBO has created a monster with the promotional campaign for True Blood, a new TV series from the creator of Six Feet Under, set to premiere September 7th.
AdAge (which has a nice little video about the campaign here, but no way to embed it elsewhere) explains:

While they’re only one part of the larger campaign launching [...]

While trying to track down a quote from Bret Easton Ellis’s The Rules of Attraction, I came across a LinkedIn profile for Sean Bateman. In case you’re not acquainted with Sean Bateman, one of the main protagonists of the Rules of Attraction, here’s his LinkedIn profile:

Sean Bateman

Student at Bennington College

Albany, New York Area

Education

Bennington College

Connections
[...]

This whole thing Radiohead’s doing, encouraging remixes of its songs is way clever.

Radiohead, iTunes and GarageBand are giving you the opportunity to remix the band’s new single “Nude”.
To make remixing easy, the separate ’stems’ from the song are available to purchase from iTunes. The ’stems’ available are bass, voice, guitar, strings/fx and drums. You can [...]

Have you seen these billboards?

They’re all over the place:

Been wondering what the hell that’s all about, maybe?

Well, answer #1 goes like this:
Hope people have been seeing the billboards that I have put up around town. I think its important everyone knows how much Sarah Marshall SUCKS! How she does look fat in those jeans! [...]