Social-Creature

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From 2006 – 2009 I was the Marketing Director for Los Angeles-based concert promotion and event creations company, The Do Lab. During that time I helped grow their signature event, the Lightning in a Bottle music festival from a gathering of 1,500 people to a sold-out event in just three years — and all of it without buying any advertising, leveraging social media and community strategies. Today the Southern California festival attracts 10,000 attendees, and continues to grow annually.