Social-Creature

HBO has created a monster with the promotional campaign for True Blood, a new TV series from the creator of Six Feet Under, set to premiere September 7th. AdAge (which has a nice little video about the campaign here, but no way to embed it elsewhere) explains: While they’re only one part of the larger [...]

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While trying to track down a quote from Bret Easton Ellis’s The Rules of Attraction, I came across a LinkedIn profile for Sean Bateman. In case you’re not acquainted with Sean Bateman, one of the main protagonists of the Rules of Attraction, here’s his LinkedIn profile: Sean Bateman Student at Bennington College Albany, New York [...]

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This whole thing Radiohead’s doing, encouraging remixes of its songs is way clever. Radiohead, iTunes and GarageBand are giving you the opportunity to remix the band’s new single “Nude”. To make remixing easy, the separate ‘stems’ from the song are available to purchase from iTunes. The ‘stems’ available are bass, voice, guitar, strings/fx and drums. [...]

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Have you seen these billboards? They’re all over the place: Been wondering what the hell that’s all about, maybe? Well, answer #1 goes like this: Hope people have been seeing the billboards that I have put up around town. I think its important everyone knows how much Sarah Marshall SUCKS! How she does look fat [...]

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just a quick note to announce that the new bonnaroo site i consulted on for threshold just launched yesterday. it ain’t just your regular music festival website, that’s for sure. check it out: Like this? Share it: Tweet

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“We read to know we are not alone.” – C.S. Lewis in retrospect, it’s not so surprising that while i was studying film in college i was also producing art and music events as an extra-curricular activity. i joke that producing a movie and producing an event are pretty much exactly the same process, except [...]

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i’ve been driving past this construction zone on the corner of vermont and washington for the past two years every time i need to get to the 10 onramp, only recently was the hard-hat area gauze removed to reveal what this building actually is: a school.   a couple of days ago i heard a [...]

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working on music festivals has gotten me to thinking about the kind of presence that these events develop online. p.t. barnum pretty much laid the template for the concert promotion industry, and in that process also invented the advertising industry. thereafter events and promotions have been inextricably linked, like a codependent couple stuck in a [...]

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just saw a great bit by sarah dopp about the trend of an established company’s new community site campaign that involves an outdoor advertising strategy to drive traffic–case in point: reebok’s goruneasy.com that i already wrote about glowingly HERE. what i find particularly interesting about this approach that’s being adopted not just by reebok, but [...]

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ok, i admit it, i totally love reebok’s new ($30 million, multi-platform) campaign announcing their community site www.goruneasy.com. i’ve been seeing their billboards all over town, and even just watched an ad on their site, and it’s so fucking clever and cute and makes me laugh every time i see some new bit of their [...]

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