Hi, my name is Jenka Gurfinkel.
I have spent the past decade creating products and experiences people love, and writing about the intersection of technology, culture, and human behavior. A leader in product, UX, and content strategy, I have parlayed years of experience developing solutions for some of the world’s largest brands and organizations, including Toyota and AARP, into co-founding SparkMode (formerly Mirrorgram), a fully bootstrapped iOS app which has been downloaded nearly 3 million times, captured the #1 New & Noteworthy spot on the App Store, and ignited a pop culture trend.
My strategic approach synthesizes business objectives, user needs, and cultural insight to deliver measurable results in a rapidly shifting technological landscape.
I am the UX & Product Strategy Lead at BRIGHT, Inc., an Innovation Agency.