Hi, my name is Jenka Gurfinkel.
I have developed digital, social, CRM, and experience design strategies for Toyota, AARP, Jamba Juice, Live Nation, Charles Schwab, and NBC Universal.
I run BRIGHT, Inc., an Innovation Agency. Most recently we launched Mirrorgram, an iOS app that has been downloaded over half a million times in its first 4 months and come to define a new cultural aesthetic. BRIGHT’s flagship product, GatherLA, a hyper-local design discovery platform, was featured in the L.A. Times for its buying local innovation in e-commerce.
My presentation, “Your life is a Transmedia Experience,” has been viewed over 54,000 times.
As the marketing director for the Lightning in a Bottle Music Festival I grew the festival attendance 600% in its first 3 years based on the strength of the social media, community, and CRM strategies I developed.