Hi, my name is Jenka Gurfinkel.

I have developed digital, social, CRM, and experience design strategies for Toyota, AARP,  Jamba Juice, Live Nation, Charles Schwab, and NBC Universal.

I run BRIGHT, Inc., an Innovation Agency. Most recently we launched Mirrorgram, an iOS app that has been downloaded over half a million times in its first 4 months and come to define a new cultural aesthetic. BRIGHT’s flagship product, GatherLA, a hyper-local design discovery platform, was featured in the L.A. Times for its buying local innovation in e-commerce.

 

Wired.com has called me a “social media maven,” and I’ve spoken on WBEZ Chicago about tribalism in the modern age.

My presentation, “Your life is a Transmedia Experience,” has been viewed over 54,000 times.

My essay about “Why Iron Man is the first 21st Century Superhero” has been called “brainy, funny and irreverent,” by i09.com,  and retweeted by Iron Man director, Jon Favreau.

As the marketing director for the Lightning in a Bottle Music Festival I grew the festival attendance 600% in its first 3 years based on the strength of the  social media, community, and CRM strategies I developed.

 

CONNECT:
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