Entries Tagged as 'marketers'

Wednesday, April 18th, 2012

Discussing “Tribalism in the modern age” on WBEZ Chicago

This morning I was on WBEZ Chicago, talking on Eight Forty-Eight about the ways our ancient, social instincts play out in contemporary culture. Thanks to host, Tony Sarabia, and fellow guest, Rabbi Adam Chalom, for a great discussion! (My part starts at 12:20)   Like this? Share it: Tweet

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Wednesday, July 27th, 2011

This Is Why You Share

In 2007 I wrote a post titled, Stop Saying The Word ‘Viral’, (“Seriously, just stop. It’s not hip; it just makes you sound antiquated. This is not the 90′s. It’s over. Deal with it.”) Last year I co-authored a presentation titled, The Ugly Truth About Viral Marketing (“Stop trying to spread viruses. In fact, go [...]

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Monday, March 21st, 2011

Charlie Sheen Is Not Crazy

Image: Culture Wins Charlie Sheen is not crazy. Or, at least, he’s not crazy the way you think he is. Charlie Sheen may finally be admitting that he’s lost his mind — exclusively to Life&Style, of all places, if we are to believe it — but that’s something that would have already been a long, [...]

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Tuesday, November 2nd, 2010

today’s ad fail award goes to

You know what, Skyy? I’ve always found your ads amusing in the past. The pineapple one was a study in optical double entendre excellence. And, of course, the twin cherry ad was an instant classic. I may be a Grey Goose, or, failing that, Ketel One girl, myself, but  a preference for understated sophistication when [...]

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Wednesday, September 15th, 2010

I’m Speaking at the FutureM Conference

October 7th, I’ll be on a panel at the FutureM Conference in Boston, entitled, “Your Life Will Be A Transmedia Experience (It Already Is).” Sound familiar? Yup, it’s a different take on the theme for a panel of a similar name I’ve got submitted to SXSW, and featuring many of the same cast-members! I’ll be [...]

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Wednesday, August 11th, 2010

Vote For My Panel at SXSWInteractive – “Your Life Is A Transmedia Experience”

If you have been digging what I write and do and think about — or if you’re simply lost on the internet and wondering what to do with the next 30 seconds of your life — Please vote for my panel at SXSW Interactive 2011! There’s a quickie little account setup first, but IT’S EASY, [...]

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Thursday, July 29th, 2010

today’s awesome ad award goes to:

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Friday, July 16th, 2010

What The F**K Is Social Media NOW?

For the past two years, Espresso has taken a stab at answering a simple, compelling question: “What The F**k Is Social Media?” The answer has turned into a series of presentations that have been viewed over 750,000 times, translated into about 10 languages (including Russian, so I’ve finally been able to explain to my parents [...]

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Tuesday, May 25th, 2010

Your Life Is A Transmedia Experience

A year ago I wrote a piece called “Your Lifestyle Is An Alternate Reality Game.” An ARG, for short, is an interactive narrative that uses the real world as a platform, often involving multiple media and game elements, to tell a story that may be affected by participants’ ideas or actions. Lifestyle, I suggested, with [...]

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Monday, February 22nd, 2010

Don Draper Got Me My New Job

Remember the whole hoopla going on when the characters from Mad Men up and started Tweeting? It was Fall of 2008, the  show was in its second season, and the controversy erupted when AMC started DMCAing Twitter into shutting down these “infringing” accounts. After a huge backlash, the profiles were un-suspended and the rest is [...]

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