Entries Tagged as 'marketers'

Friday, March 20th, 2015

SXSW 2015: The End of Techno-Joy

  Art by: Sue Zola   I used to be pretty excited about technology. I’ve worked in social media since before the term existed; I co-created an app, I wrote pretty rah-rah-tech essays that people liked, like “Why Iron Man is the First 21st Century Superhero” (hint: his relationship to tech). I, like you, side-eyed wet blankets like […]

Thursday, February 12th, 2015

The Future of Brands and Social Media

We used to understand that brands were run by humans. But now, a decade in to social media, we are beginning to experience brands as human. And our technology is increasingly improving at executing the simulation.  . . In the future, it will have begun, like you knew it would, during the 2015 Super Bowl. “The Coca-Cola Company spent a […]

Thursday, December 11th, 2014

STOP IT!

Forgive me if I have a lingering respect for the English language — NutriBullet, you’re the worst, with this wronggrammar. Stop it. Also, Expedia, aren’t you better than this derivative ish? Jesus. STOP it. Lysol. SERIOUSLY. STOP IT. Copywriters? Fuck you, dudes. Wronggrammar is not the flat design of “brand storytelling.” Stop trying to make […]

Monday, June 17th, 2013

UX In Advertising

This is where we are now:           In contrast, here’s what it looks like when technology ads rely on pushing the lingua franca of features instead of the native tongue of  *experience*:     The technology pervading our lives has brought with it a new colonizing language. Even the term “UX” […]

Wednesday, April 18th, 2012

Discussing “Tribalism in the modern age” on WBEZ Chicago

This morning I was on WBEZ Chicago, talking on Eight Forty-Eight about the ways our ancient, social instincts play out in contemporary culture. Thanks to host, Tony Sarabia, and fellow guest, Rabbi Adam Chalom, for a great discussion! (My part starts at 12:20) [Audio clip: view full post to listen]