Social-Creature

This is a terrific initiative by Estee Lauder, seamlessly combining live + digital. From AdAge: The venerable Estee Lauder cosmetics brand has found a seemingly natural way to connect with social media: offering free makeovers and photo shoots at its department-store cosmetics counters coast-to-coast to produce shots women can use for their online profiles. The [...]

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Maybe this is a good idea if you’re deliberately trying to speak to that coveted douchebag demographic, but otherwise, this just comes off sounding like the advertising equivalent of thinking that knocking the popular kid will somehow earn you friends at school. You just end up sounding like a jerk. Who Okay-ed this? If you [...]

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Back in early 2006, Chevy tried to get on the whole “consumer generated content” bandwagon (or bandSUV, I suppose), with a website which allowed users to easily create their own “ads” for the Chevy Tahoe using provided video and music assets. In theory, the idea was to generate interest in the vehicle through user created [...]

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If, sometime circa 2004, you were out and about at certain underground parties in the Los Angeles Circus scene, and saw someone wearing a particularly striking pair of pants (male or female), created from asymmetrical strips of leather sewn in a twisted, impeccably tailored way, like the trappings of some Mad Max forest nymph biker [...]

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I had already joined the Circus scene when, in early 2006, I was consulting at Wong Doody and heard about a clothing company client they were working with called Edoc Laundry. The clothes had an intriguing concept: there were secret codes in the garments, which, if deciphered, would reveal clues to a mystery story. The wearers of Edoc [...]

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Suddenly everyone wants Social Media. While traditional media budgets have kept shrinking in the wake of the recession, according to recent Forrester Research, “53% of marketers are determined to increase their social media budget, and 42% will keep it the same, a total of 95% of marketers are bullish on social media marketing.” Just two [...]

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As consumer spending and ad budgets continue to decrease, it’s not unreasonable to think we may be entering a “post consumption economy,” as Ed Cotton of Influx insights describes it: This latest downturn, recession, depression, or whatever you like to call it has gotten people scared. There’s simply no way to see ahead to work [...]

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A visual guide to your alternative identity fashion options presented by: The Alternative Apparel Catalogue Burner: (playa dust for your face sold separately) . Circus: ahem. . Hippie: . Hipster: also, Skater, Raver, Goth: (all separate categories;  you get the idea.) and here’s a throwback– Heroin Chic: Any questions? Like this? Share it: Tweet

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In case you happen to have missed it, Tropicana changed the design on their cartons last month, and in the process discovered that “Some Buyers Are Passionate About Packaging,” as Stuart Elliott writes in the New York Times: PepsiCo is bowing to public demand and scrapping the changes made to a flagship product, Tropicana Pure [...]

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A few months ago I’d written a post called How Not To Use Condoms, about the misstep of  Trojan’s “Evolve” campaign. Here, then, is Durex’s take on how to advertise condoms, courtesy of Fitzgerald & Co: And I’d actually been planning a more substantial entry to be the first post of 2009, but when I [...]

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