You know what, Skyy? I’ve always found your ads amusing in the past. The pineapple one was a study in optical double entendre excellence. And, of course, the twin cherry ad was an instant classic. I may be a Grey Goose, or, failing that, Ketel One girl, myself, but  a preference for understated sophistication when it comes to vodka doesn’t mean I can’t still appreciate a well-done bit of innuendo.

This latest ad, however, just peeped this morning on the subway, of a giant Skyy bottle inserted up a girl’s cooch, has veered straight past entertainingly sexy and into downright rapey territory. This makes your brand seem like the preferred choice for sex offenders. Is that the idea, Skyy? If not….