This is where we are now:

In contrast, here’s what it looks like when technology ads rely on pushing the lingua franca of features instead of the native tongue of  *experience*:

The technology pervading our lives has brought with it a new colonizing language. Even the term “UX” has become mainstream enough within the cultural lexicon that it can now referenced explicitly, as in the new MySpace ad. But more importantly, we have evolved a shared vocabulary for technology that goes beyond the rudimentary terms of features and specifications. In the years since Apple first pioneered and perfected this approach, we have all become fluent in technology’s emotional language.

This split between the emotional and the rational appeals, between the experience and the specs, comes at an interesting time. As Millennials are notoriously buying fewer cars (“Even the proportion of teenagers with a [driver’s] license fell, by 28 percent, between 1998 and 2008,”) — the new technology that keeps us connected is now being sold like automobiles.

(Thanks to @ThomPulliam for pointing out the common theme.)