Entries Tagged as 'authenticity'
Sunday, June 27th, 2010
How To Stand In the Face of Powerlessness For A New Generation
The ‘Source’ in the Distance
Last week, my friend Kris Krug flew down to the Gulf of Mexico on the TEDxOilSpill Expedition, a week-long project to document the crisis in the Gulf and bring a first hand report back to the TEDxOilSpill event in Washington, D.C. on June 28. Kris, a photographer, web strategist, and self-described “cyberpunk anti-hero [...]
Thursday, June 10th, 2010
Metro Man vs. Iron Man
Remember Iron Man?
You know, the little Marvel Studios franchise about a charming-yet-ironic 21st-century superhero played by Robert Downey Jr.? You might have heard about it. Considering the two films have cumulatively grossed over a billion dollars in worldwide box office sales so far, it’s highly probable that you’ve even seen it. You couldn’t miss it.
Oh?
Really?
Somehow you [...]
Monday, May 10th, 2010
Why Iron Man Is The First 21st Century Superhero
In 1938, on the eve of the Second World War, a relatively new medium called the comic book unleashed a new kind of character into the consciousness of American youth. Created by writer Jerry Siegel and illustrator Joe Shuster, this character possessed superhuman powers and a dedication to using those powers for the benefit of [...]
Monday, March 22nd, 2010
“Connect or Die: How to survive in a Music 2.0 world”
I’m super excited to share the launch of the first in Espresso’s series of thought leadership pieces I’m helping research and co-write: “Connect or Die: How to survive in a Music 2.0 world.”
Having worked in the music industry for the better part of my career, with concert promoters, music festivals, and musicians, this is [...]
Monday, November 23rd, 2009
Dewing it right
Writing about the aftermath of the public outcry against Tropicana’s packaging redesign earlier this year, which ultimately led to the OJ cartons reverting back to the original art, I mentioned Mountain Dew’s “Dewmocracy” campaign — an interactive, story-based online game which resulted in 3 new Dew flavors designed and developed virtually entirely by fans.
Tropicana, I [...]
Monday, October 19th, 2009
Flawless Application
This is a terrific initiative by Estee Lauder, seamlessly combining live + digital.
From AdAge:
The venerable Estee Lauder cosmetics brand has found a seemingly natural way to connect with social media: offering free makeovers and photo shoots at its department-store cosmetics counters coast-to-coast to produce shots women can use for their online profiles.
The promotion, which kicks [...]
Thursday, August 20th, 2009
What To Do After An Overnight Success
If, sometime circa 2004, you were out and about at certain underground parties in the Los Angeles Circus scene, and saw someone wearing a particularly striking pair of pants (male or female), created from asymmetrical strips of leather sewn in a twisted, impeccably tailored way, like the trappings of some Mad Max forest nymph biker [...]
Wednesday, August 19th, 2009
Generation Fame
“I think Andy Warhol got it wrong: in the future, so many people are going to become famous that one day everybody will end up being anonymous for 15 minutes.”
- Banksy
Well, it’s the future, and fame has propagated apace with Moore’s law. Thus, it only makes sense that 30 years since the release of Fame, [...]
Wednesday, July 1st, 2009
today’s awesome ad award goes to:
The past 150 Years of Dance Culture, brought to you by Bacardi Mojito:
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Reminds me of last year’s Levis love note to the past century of Romance. Seems brand history is a trend that never loses relevance, even for the “young folks.”
ps. Goddamn, if I don’t want a mojito now.




















