I’m a Social Media and Brand Strategist.

But I like to say that I make things sell.

I help brands figure out how to create more meaningful connections with customers, cultivate and expand their brand community, and become more deeply a part of the greater culture.

To put all that in context, consider this: more than half the human race is already too young to remember a time before the Internet. For many of us, the social web is as ubiquitous and constant as water to a fish. It’s increasingly how we connect with our friends, how we watch our favorite shows, discover new music, get the latest news, date, work, shop, play — it’s how we create the story of our lives. And we expect our favorite brands to be there:

  • Virtually all consumers have searched for a brand online.
  • 76% welcome brand advertising on social networks.
  • 73% have posted a product or brand review on a web site like Amazon, Yelp, Facebook, or Twitter.
  • 70% have read a corporate blog.
  • 67% have watched a commercial video on YouTube.
  • Nearly all consumers who actively engage with a brand online report increased brand awareness, consideration, likelihood of purchasing a product in the future, and interest in recommending the brand to their friends.
    • Source

In the U.S., if you are under the age of 40, you’re spending significantly more time on the Internet than watching TV. A 30-second spot concocted by Don Draper himself wouldn’t get you very far. And all these trends are only moving in one direction: forward.

Before anyone was calling it “social media,” I was using emerging digital tools a decade ago to promote underground music events and art exhibits. Now, I help brands create authentic connections with the next generation of consumers. Like I said, I make things sell.


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