Entries Tagged as 'events'

Saturday, January 30th, 2010

All Your Music Are Belong To Us

(photo: Mick O )

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“They say the music business is in trouble. No! The business of selling CDs is in trouble; this is a religion.”
- Michael Rapino, CEO, Live Nation

I was in the weekly Southern California marketing meeting at House of Blues the morning it was announced that Tower Records was going out of business. [...]

Monday, October 19th, 2009

Flawless Application

This is a terrific initiative by Estee Lauder, seamlessly combining live + digital.
From AdAge:

The venerable Estee Lauder cosmetics brand has found a seemingly natural way to connect with social media: offering free makeovers and photo shoots at its department-store cosmetics counters coast-to-coast to produce shots women can use for their online profiles.
The promotion, which kicks [...]

Thursday, October 15th, 2009

Interview on Social Media, the Music Industry, & more

A quick interview with the Podcast Asylum done at AdWeek’s  Social Media Strategies 2009 conference a few weeks back. Hilary Read, EWI’s VP of Creative adds her thoughts as well.

(If the audio file above doesn’t load in your reader, click HERE.)
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Monday, August 24th, 2009

today’s awesome ad award goes to:

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Also awesome: wonderful and wondrous large-scale art creations shown happening absolut-ly anywhere but the desert.
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Monday, June 8th, 2009

Your Lifestyle Is An Alternate Reality Game

I had already joined the Circus scene when, in early 2006, I was consulting at Wong Doody and heard about a clothing company client they were working with called Edoc Laundry. The clothes had an intriguing concept: there were secret codes in the garments, which, if deciphered, would reveal clues to a mystery story. The wearers of Edoc [...]

Monday, May 18th, 2009

“Taking Woodstock” Trailer

Lemme tell you…. If you’ve ever put on a music festival, you will appreciate this:

“You have a permit, right?”
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Wednesday, March 18th, 2009

4 Things Brands Should Focus On In An Economic Downturn

As consumer spending and ad budgets continue to decrease, it’s not unreasonable to think we may be entering a “post consumption economy,” as Ed Cotton of Influx insights describes it:
This latest downturn, recession, depression, or whatever you like to call it has gotten people scared.
There’s simply no way to see ahead to work out when [...]

Tuesday, March 10th, 2009

Me, Adam Freeland, & Z-Trip…

Talkin’ bout the love at Lucent L’amour, the big Valentine’s music festival I was directing the marketing for at the beginning of the year, on Vimby:

(If you’re seeing this in a feed reader click here to see the vide0.)
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Friday, February 27th, 2009

what you could do if you were tropicana

In case you happen to have missed it, Tropicana changed the design on their cartons last month, and in the process discovered that “Some Buyers Are Passionate About Packaging,” as Stuart Elliott writes in the New York Times:

PepsiCo is bowing to public demand and scrapping the changes made to a flagship product, Tropicana Pure Premium [...]

Sunday, February 22nd, 2009

stargate costumes, and russian hats

NOTE: These two items are actually unrelated, I just figured I’d kill two fashion birds with one post.
Stargate Outfits:

Watching Hulu’s recommended shows scroll by, it suddenly dawned on me that the outfits that the cast of Startgate: Atlantis are wearing in the promo shot look incredibly familiar:

Particularly the leather jacket, second from left…

Reminded me a [...]