SXSW 2015: The End of Techno-Joy

 

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Art by: Sue Zola

 

I used to be pretty excited about technology. I’ve worked in social media since before the term existed; I co-created an app, I wrote pretty rah-rah-tech essays that people liked, like “Why Iron Man is the First 21st Century Superhero” (hint: his relationship to tech). I, like you, side-eyed wet blankets like Evgeny Morozov and Sherry Turkle and Jaron Lanier, like, sucks to be them; glad I don’t have their problem. Until, one day, I did. It started when I was writing Objectionable, and it never really went away. But perhaps nothing has made it feel quite as immersive as going to South By Southwest Interactive 2015.

The first time I went to SXSW was 8 years ago. The social web was a wild west where new and interesting things were emerging, and, unless you worked in music at the time, you probably didn’t give a shit. (Myspace was still the social network running everything, so don’t even). Twitter didn’t take off until, in fact, SXSW that year, and Facebook wouldn’t do anything at all even remotely relevant to brands until a few months later. At the time this was all a ghetto called “new media;” I had a title with the words “electronic marketing.” Since then, the tech startup industry has become a major, entrenched, cultural establishment, disrupting and colonizing other culture industries like entertainment and music. The SXSW festival, because it spans Music, Film, and Interactive technology, has come to occupy a unique position on the venn diagram of these 3 main influences of contemporary culture. So here’s a few snapshots from where we are in 2015.

 

MUSIC.

Pretty much all the highlights of my third SXSW trip that are fit to print, involve music, so we might as well just get the fun out of the way first.

Before I even got to Austin, the coolest flight I’ve ever had happened to me. I was seated next to an awesome, come up rapper from Miami, called Enoch da Prophet, whom you should listen to immediately:

We talked for a bit about how the new generation of hiphop (J Cole, Kendrick, etc.), is rebelling against the violence, materialism, and other stereotypical “bullshit” of what’s become the established hiphop mainstream in order to define themselves and their own, new sound and vibe. If this is what the future of hiphop sounds like, I am soooo into it.

The moment I landed in Austin, my major evaluative criteria for which otherwise indistinguishable tech-sponsored parties to attend quickly turned out to be based entirely on music. There were parties with performances and / or DJ sets by Sir Mix-a-Lot, Busta Rhymes, Nas, The Flaming Lips, and more — all as part of Interactive. You could tell the difference between Interactive parties and Music parties because the former all had nostalgia-wave acts with name recognition among middle-aged marketing executives. By contrast, if the people on-stage and mostly everyone else are in their 20s and more interested in dancing than networking and the majority of the visible badges people are wearing around their necks have the word “STAFF” on them and the air smells like Swisher Sweets and hash, you can easily tell you’re at Music.

Mostly, the event that lived up to and exceeded the anticipation I had for it was Odesza at the Spotify House. It was their first time playing SXSW, and they were super adorable and excited and totally rocked the shit out of everything and got everyone goin’ up at 5 pm on a Tuesday.

Also fun was the party at the W with The Jane Doze, where my best friend, Jason, was managing a bunch of mermaids. Jason lives in Austin and co-runs Sirenalia, which creates custom, high-end silicone mermaid tails. The startup-sponsored party had hired a few of the mermaid performers to hang out in the pool and be generally Instagrammable.

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Jason and I spent a lot of time talking about parenting in the age of social media, since Jason had just become a father 8 days prior. There’s a lot to consider now, like what your general philosophy is going to be about how you treat technology and content sharing, when the subject of said content is your progeny. Kids don’t get to “choose to be online now,” Jason says, “any more than they got to choose to have a mailing address.”

In retrospect, Music (and also music) turned out to be a welcome, transportive reprieve from the relentless grind of Interactive.

 

INTERACTIVE.

On the plus side of what I got to see as part of the official Interactive programming was a talk by Martin Harrison, Planning Director at Huge, entitled,  “The Empathy Gap: Why Stalin Nailed Big Data.”

“One death,” Harrison quoted Stalin, “is a tragedy; one million is just statistics.” Basically, at a certain point the scope of violation becomes so massive that our minds kind of break at trying to comprehend it or calculate a just recourse. We literally can’t even. For example, in an experiment, people gave shorter jail sentences to food company executives who knowingly poisoned 20 people (4.2 years), than 2 people (5.8 years):

One of the most notable things about this talk was that it was so good even the questions asked by the audience at the end were legitimately interesting and extended the conversation (a phenomenon as unheard of as sitting next to someone relevant on an airplane). One of the questions was how can we institutionalize empathy within risk-averse organizations reliant on the dehumanizing safety-blanket of data? Harrison had some interesting thoughts about this, namely to do with having diversity among the decision-makers.

On the other side of the spectrum, I also went to a panel called Culture Clash: When Marketing and Product Converge, which I had actually been really interested in, not only personally, as this is the exact intersection of disciplines I’ve found myself straddling since launching Mirrorgram / SparkMode, but also from a macro, inter and intra-industry perspective. For marketing, this is the next big step in the evolution of the agency model — as Deutsch’s VP, Invention Director, Christine Outram says, “from ads that are designed to die, to ads that are designed to live” as products that people use every day. And for the product side, marketing is a critical capability to understand and embrace. What the ad world (at its best) has done for the length of its existence is seek to understand and leverage insights about human behavior. (Happiness is a billboard on the side of the road that screams with reassurance that whatever you’re doing… it’s okay. You are okay.“) This human competency is necessary to surf the culture currents and capture lifestyle opportunities in a way that just features alone don’t.

Spoiler alert, the above paragraph is not what the panel was about at all. At least not the first 20 minutes of it, after which my friend, Rachel Rutherford, the Co-CEO of fashion startup, Pose, said we had to go. It was hard, she said, to listen to what marketing considered to be product successes.

 

@rachelaubrey's shoe game tho…

A photo posted by babiejenks (@babiejenks) on

 

“Welcome to how the other half lives,” I told her.

But that’s kind of how the whole premise of SXSW is flawed, though, isn’t it? Because so few things really are the kind of marketing or product successes we’re all claiming they are — in one day I managed to attend two different presentations that both referenced the now half a decade old, Old Spice Guy campaign. But you can’t sell a $1200 festival pass on the reality that most of what attendees are going to hear is aggrandized to sound amazing, to look epic, to seem important, to be Instagram-worthy. SXSW Interactive has a mass hallucination to uphold. And you’ve got an expense report to justify. One talk for real included a slide titled, “So what do I need to tell my boss I learned from your presentation so my expense report gets approved?” —

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Ppl photo’d the shit out of that.

 

CULTURE.

One of the most jarring things that happened at SXSW was at the start of the Flaming Lips show sponsored by Spreadfast, which was super cool-looking and also had the feel of being deliberately reverse-engineered for Instagram. At one point, Wayne Coyne literally stopped a song and restarted it because the audience participation on the lyrics call-and-response wasn’t up to par for the optics “for YouTube.” Later, when I relayed this story to my friends they insisted that Coyne’s way too punk rock for the whole thing not to have been a joke, and maybe they’re right, but here’s the thing…. no one in the audience got it. This is 2015. We do as many takes as it takes to get something share-worthy. It’s not a joke; it’s where we are now as a culture.

Everything feels inescapably more cynical now. One night at a party at the Handlebar, I was talking to a couple of guys from San Francisco. I mentioned that I’d used to live there, and they asked me the standard followup, “Where?” But I shook my head and said, “The question isn’t ‘where,’ it’s ‘when?'”

I lived in San Francisco in 2000. It was a totally different city then than it is now, 15 years later. One of the guys from San Francisco was working at a new mobile search app, or whatever. (The goal being to take away even just .5% of Google’s market share. #Innovation!) He was describing the environment in San Francisco now. “You go out to cafes or anywhere, and it’s just” — he hunched over, smushing his arms against his chest like a Tyrannosaurus, fingers manically typing from flaccid wrists. “Meep, meep, meep,” he said in a robotic voice, completing the pantomime. Then he lowered his hands and confessed, “I’m shitting on the situation, but at the same time, I work in this industry.” He shook his head, sighed into his drink, “I’m part of the problem.”

Earlier, at the W party with the mermaids, Jason was wearing a sailor hat to complement the aquatic motif. A guy walked up to him, his eyes darting back and forth shiftily, his voice so conspiratorially low I could barely make out what he was saying; a question that seemed too absurd and sketchy to be real. Jason smiled carefully, and shook his head.

“Did he just ask to buy your hat off of you,” I said as we walked away.

“Yes.”

“Jesus. I thought he was looking for drugs.”

“I know.”

There was a relentless, transactional quality to SXSW Interactive interactions. You could imagine people picturing price tags floating above everyone’s heads like Sims character diamonds. Is that for sale? Is he for sale? Are they for sale?

I remembered an article I’d read a few months ago in Fortune, The Age of Unicorns, that began, “Stewart Butterfield had one objective when he set out to raise money for his startup last fall: a billion dollars or nothing. If he couldn’t reach a $1 billion valuation for Slack, his San Francisco business software company, he wouldn’t bother. It wasn’t long ago that the idea of a pre-IPO tech startup with a $1 billion market value was a fantasy. Google was never worth $1 billion as a private company. Neither was Amazon nor any other alumnus of the original dotcom class. Today the technology industry is crowded with billion-dollar startups. When Cowboy Ventures founder Aileen Lee coined the term unicorn as a label for such corporate creatures in a November 2013 TechCrunch blog post, just 39 of the past decade’s VC-backed U.S. software startups had topped the $1 billion valuation mark. Now, casting a wider net, Fortune counts more than 80 startups that have been valued at $1 billion or more by venture capitalists. And given that these companies are privately held, a few are sure to have escaped our detection. The rise of the unicorn has occurred rapidly and without much warning, and it’s starting to freak some people out.”

On my last day in Austin I heard about Jumpolin, a local piñata and bouncy house store, that was torn down to make space for parking for a South by Southwest tech party:

The morning of February 12, 2015, Austinite Sergio Lejarazu was driving past his small business, Jumpolin at 1401 E. Cesar Chavez Street, on his way to drop his daughter off at school. That’s when he noticed something strange. Jumpolin wasn’t there anymore. He pulled over and quickly learned that his new landlords, Jordan French and Darius Fisher, operating as F&F Real Estate Ventures, had demolished the building that Jumpolin occupied for eight years. The building still had all the inventory, cash registers and some personal property inside. Sergio and his wife Monica say they were given no prior warning and were up-to-date on their rent with a lease good until 2017.

In the end, the sponsor wound up moving the party to a different venue anyway due to the controversy. (Although not before one of the landlords managed to make an analogy to cockroaches in regards to his tenants.)

Reading about this happening — for a festival, for a party for all of the entitled, out-of-towner assholes like me and you and everyone we know in our badge-holder echo chamber — I felt gross. We are all sighing into our free drinks now; we’re all part of the problem.

Beyond the impact of its output, undoubtedly the most pathological impact technology has already had on our culture is economic. The increasingly stratified division between the people who make a living in some technology-adjacent field, and everyone else. And worse — the way people in technology treat “everyone else.”

When you ask people if they’re from Austin, the real locals consistently add the phrase “born ‘n raised.” My best friend is one of these people. He moved back to Austin after a stint in San Francisco came to an end when he was no longer able to afford to live there. Now he sees “the Google glass people” moving to his hometown, “and they have nothing to contribute to the culture except money.”

It’s beyond a cliche now to talk about how San Francisco has changed. Living in LA (where we don’t have a non-exploitable culture anyway, ha ha ha), I’ve heard the conversation about San Francisco turning into Monaco humming away up north in the distance. But in Austin, it felt very real and present and metastatic — it felt like everywhere else would be next.

If he couldn’t reach a $1 billion valuation, he wouldn’t bother… How much for your hat?…  Is he for sale?…  20 people… 4.2 years….

One city gone is a tragedy. The rest is just statistics.

    



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Hello, SparkMode!

Created by The Glitch Mob’s Justin Boreta, and BRIGHT, Inc., SparkMode is the first artist-owned app that lets you create, edit, & share digital art and design your own custom art products, from prints to decor, and beyond…

 

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Get the free app.
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You may have noticed the crickets here at Social-Creature for most of 2014 (eeesh 160x160x85-see-no-evil-monkey.png.pagespeed.ic.dCoZ8IyrSj). I was a little bit busy. Justin Boreta and I were cooking up a new creative project, called SparkMode.

If you haven’t been to a music festival recently, Boreta is —

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We’ve made some things together before that you’ve watched and clicked and played with. SparkMode is the next step in the evolution of Mirrorgram, an app we launched in the Fall of 2012. More than 2.5 million people created 10 million pieces of digital art with the app, igniting a pop aesthetic that took over music, fashion, and advertising for a bit.

But since those early days when the idea for Mirrorgram was first conceived (on the Glitch Mob tour bus; rock ‘n roll \m/), a lot has changed….

 

The iPhone has completely revolutionized how we make art.


You and I take this for granted now, but it’s become insanely easy to make art. It used to require really complicated image editing software, and the whole learning curve that came with it. And before computers, you needed years of training and practice to get your creative skills to match your artistic intent.

Now, you can get an app that’ll let you create cool stuff with a few taps in seconds. It’s a totally new relationship to the process of making art. It’s simple, it’s effortless, it’s fun. It’s an instant jump from inspiration to execution.

But why stop at the screen?

As Boreta says, “I love the feeling of getting art made into tangible things you can feel with your hands.”

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SparkMode allows you to create art with app simplicity in a new medium — physical space.

In SparkMode you can layer multiple image effects to create kaleidoscopic patterns, trippy, abstract art, and beautifully symmetrical photo edits; and you can design physical art to make your offline world more beautiful, too. Order your creations through the app, and get them shipped to you anywhere in the world. We’re starting with canvas art, stickerbooks, and prints, and plan to expand into new creative mediums in 2015.

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BRIGHT, Inc. makes products, experiences, and brands people love. Find out more: brightincorporated.com

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  • Product Strategy & Roadmapping
  • UX Strategy: Mobile, E-commerce, Web
  • Growth, Community, & CRM Strategy
  • Brand Strategy
  • Content Strategy
  • Multi-Channel Communications Planning

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Hardcore Norm

Because dressing different is such a cliché.

 

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art by Curtis Mead

 

“The kids are doing the normcore,” my friend Quang said, trying out the new phrase with a deliberate, old fart dialect.

Only a few moments earlier I had tossed off the word like common parlance.

“‘Normcore?’” he had repeated, making sure he’d heard correctly.

“Yeah,” I explained, “It’s exactly what you think it is. It’s us, now.”

A shockingly pleasant March afternoon had arrived in Boston that day, on the heels of a cold that had felt like osteoporosis. A decade in LA had turned me into a wimp. I had forgotten how I’d ever managed to live through this in my youth.

I had grown up here. In high school I discovered raves. By college I was throwing them in 20,000 square foot warehouses in Dumbo. After that, I moved out to the west coast and managed a vaudeville circus troupeproduced electronic music festivals, and worked with a bunch of bands, among other things. In the span of the past decade I saw the niche “electronica” genre evolve into mainstream “EDM;” I saw the circus subculture infiltrate pop performance acts, and the signature, post-apocalyptic, tribal fashion aesthetic originated within the Burning Man community become a major fashion trend.

But that day in Boston, in 2014, hanging out with friends who had come up through the rave, circus, and goth subcultures, you could hardly tell where any of us had been. What we wore now was nondescript. Non-affiliated. Normal.

The week before, at a craft beer tasting party at an indie advertising agency in Silver Lake, a sculpture artist was remarking about recently looking through photos of style choices from the aughts. “What was I thinking,” she said in bewilderment. That evening she was wearing a black tank top, and, like, pants. Maybe three quarter length? Or not? Maybe black jeans? Or not-jean pants? I couldn’t recall. Perhaps, I thought, this was just a symptom of getting older. There was some kind of sartorial giving a shit phase that we had all grown out of. But it turned out this, too, was a trend. Kids, too young to have grown out of anything, were dressing this way.

“By late 2013, it wasn’t uncommon to spot the Downtown chicks you’d expect to have closets full of Acne and Isabel Marant wearing nondescript half-zip pullovers and anonymous denim,” wrote Fiona Duncan, in a February New York Magazine article titled, “Normcore: Fashion for Those Who Realize They’re One in 7 Billion:”

I realized that, from behind, I could no longer tell if my fellow Soho pedestrians were art kids or middle-aged, middle-American tourists. Clad in stonewash jeans, fleece, and comfortable sneakers, both types looked like they might’ve just stepped off an R-train after shopping in Times Square. When I texted my friend Brad (an artist whose summer uniform consisted of Adidas barefoot trainers, mesh shorts and plain cotton tees) for his take on the latest urban camouflage, I got an immediate reply: “lol normcore.”

Normcore—it was funny, but it also effectively captured the self-aware, stylized blandness I’d been noticing. Brad’s source for the term was the trend forecasting collective (and fellow artists) K-Hole. They had been using it in a slightly different sense, not to describe a particular look but a general attitude: embracing sameness deliberately as a new way of being cool, rather than striving for “difference” or “authenticity.”

Oh my god, I thought reading this: this is me.

In Nation of Rebels: Why Counterculture Became Consumer Culture, published in 2004, cultural critics, Joseph Heath and Andrew Potter examined the inherent contradiction in the idea that counterculture was an opposition to  mass consumer culture. Not only were they not opposed, Heath and Potter explained, they weren’t even separate. Alternative culture’s obsession with being different — expressing that difference through prescribed fashion products and subcultural artifacts — had, in fact, helped to create the very mass consumer society the counterculture believed itself to be the alternative to.

“To me, Nike’s famous swoosh logo had long been the mark of the manipulated,” wrote Rob Walker, author of  2008′s Buying In: The Secret Dialogue Between What We Buy And Who We Are, ”A symbol for suckers who take its ‘Just Do It’ bullying at face value. It’s long been, in my view, a brand for followers. On the other hand, the Converse Chuck Taylor All Star had been a mainstay sneaker for me since I was a teenager back in the 1980′s, and I stuck with it well into my thirties. Converse was the no-bullshit yin to Nike’s all-style-and-image yang. It’s what my outsider heroes from Joey Ramone to Kurt Combain wore. So I found [Nike’s] buyout [of Converse] disheartening…. but why, really, did I feel so strongly about a brand of sneaker–any brand of sneaker?”

In response to Buying In, I’d written, “Whether we’re choosing to wear Nikes, Converse, Timberlands, Doc Martens, or some obscure Japanese brand that doesn’t even exist in the US, we’re deliberately saying something about ourselves with the choice. And regardless of how “counter” to whatever culture we think we are, getting to express that differentiation about our selves requires buying something.”

But that was five years ago. A funny thing happened on the way to the mid twenty-teens. The digital era ushered in an unprecedented flood of availability — of both information and products. This constant, ubiquitous access to everything — what Chris Anderson dubbed the “Long  Tail” in his 2006 book of the same name – had changed the cultural equation. We had evolved, as Anderson predicted, “from an ‘Or’ era of hits or niches (mainstream culture vs. subcultures) to an ‘AND’ era.” With the widespread proliferation of internet access, mass culture got less mass, and niche culture got less obscure. We became what Anderson called  a  “massively parallel culture: millions of microcultures coexisting and interacting in a baffling array of ways.” On this new, flattened landscape, what was there to be counter to?

“Jeremy Lewis, the founder/editor of Garmento and a freelance stylist and fashion writer, calls normcore ‘one facet of a growing anti-fashion sentiment,’” Duncan writes in New York  Magazine. “His personal style is (in the words of Andre Walker, a designer Lewis featured in the magazine’s last issue) ‘exhaustingly plain’—this winter, that’s meant a North Face fleece, khakis, and New Balances. Lewis says his ‘look of nothing’ is about absolving oneself from fashion.”

That is how normcore happened to me, too. When I quit the circus, leaving behind its sartorial regulations, I realized that difference wasn’t an expression of identity: it was a rat race.

“Fashion has become very overwhelming and popular,” Lewis explains in New York Magazine. “Right now a lot of people use fashion as a means to buy rather than discover an identity and they end up obscured and defeated. I’m getting cues from people like Steve Jobs and Jerry Seinfeld. It’s a very flat look, conspicuously unpretentious, maybe even endearingly awkward. It’s a lot of cliché style taboos, but it’s not the irony I love, it’s rather practical and no-nonsense, which to me, right now, seems sexy. I like the idea that one doesn’t need their clothes to make a statement.”

“Magazines, too,” Duncan writes, “have picked up the look:”

The enduring appeal of the Patagonia fleece [was] displayed on Patrik Ervell and Marc Jacobs’s runways. Edie Campbell slid into Birkenstocks (or the Céline version thereof) in Vogue Paris. Adidas trackies layered under Louis Vuitton cashmere in Self Service. A bucket hat and Nike slippers framed an Alexander McQueen coveralls in Twin. Smaller, younger magazines like London’s Hot and Cool and New York’s Sex, were interested in even more genuinely average ensembles, skipping high-low blends for the purity of head-to-toe normcore.

One of the first stylists I started bookmarking for her normcore looks was the London-based Alice Goddard. She was assembling this new mainstream minimalism in the magazine she co-founded, Hot and Cool, as early as 2011. For Goddard, the appeal of normal clothes was the latest thing. One standout editorial from Hot and Cool no. 5 (Spring 2013) was composed entirely of screenshots of people from Google Map’s Street View app. Goddard had stumbled upon “this tiny town in America” on Map sand thought the plainly-dressed people there looked amazing. The editorial she designed was a parody of contemporary street style photography—“the main point of difference,” she says, “being that people who are photographed by street style photographers are generally people who have made a huge effort with their clothing, and the resulting images often feel a bit over fussed and over precious—the subject is completely aware of the outcome; whereas the people we were finding on Google Maps obviously had no idea they were being photographed, and yet their outfits were, to me, more interesting.”

New media has changed our relation to information, and, with it, fashion. Reverse Google Image Search and tools like Polyvore make discovering the source of any garment as simple as a few clicks. Online shopping—from eBay through the Outnet—makes each season available for resale almost as soon as it goes on sale. As Natasha Stagg, the Online Editor of V Magazine and a regular contributor at DIS (where she recently wrote a normcore-esque essay about the queer appropriation of mall favorite Abercrombie & Fitch), put it: “Everyone is a researcher and a statistician now, knowing accidentally the popularity of every image they are presented with, and what gets its own life as a trend or meme.” The cycles of fashion are so fast and so vast, it’s impossible to stay current; in fact, there is no one current.

Emily Segal of K-HOLE insists that normcore isn’t about one specific aesthetic. “It’s not about being simple or forfeiting individuality to become a bland, uniform mass,” she explains. Rather, it’s about welcoming the possibility of being recognizable, of looking like other people—and “seeing that as an opportunity for connection.”

K-HOLE describes normcore as a theory rather than a look; but in practice, the contemporary normcore styles I’ve seen have their clear aesthetic precedent in the nineties. The editorials in Hot and Cool look a lot like Corinne Day styling newcomer Kate Moss in Birkenstocks in 1990, or like Art Club 2000′s appropriation of madras from the Gap, like grunge-lite and Calvin Klein minimalism. But while (in their original incarnation) those styles reflected anxiety around “selling out,” today’s version is more ambivalent toward its market reality.

In a post Hot-Topic world, where Forever21 serves up fast fashion in processed flavors like, Occupy:

and Burning Man:

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we’re realizing that alternativeness, as a means for authentic self expression, is futile.“Normcore isn’t about rebelling against or giving into the status quo,” Duncan concludes, “It’s about letting go of the need to look distinctive.”

In our all-access, always connected, globalized world, obscurity is scarce. When everything is accessible, nothing is alternative.

“In the 21st century,”  Rob Walker wrote back in 2008, not recognizing the quickly approaching end of counterculture, “We still grapple with the eternal dilemma of wanting to feel like individuals and to feel as though we’re apart of something bigger than ourselves. We all seek ways to resolve this fundamental tension of modern life.”

In 2014, normcore is one solution we’ve found to resolve it.

    



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Objectionable

Our technology is turning us all into objects. And it doesn’t matter how you treat objects, does it?

 

I have been responsible for more selfies than most people.

I didn’t take them. They’re not of me. But I launched an app which allows users to easily create mirrored images. So the leap from this:

The Tonight Show with Jay Leno - Season 21

To this:

Was almost instant.

In the year since our app launched, our users have created over 5 million images. By now you’ve seen this mirrored selfie trend all over Instagram, not to mention throughout the greater popular culture.

To be fair, mirrored selfie-grams are far from the only way people engage with the app. They also use it to create stunningly beautiful, painstakingly crafted, kaleidoscopic works of abstract art:

 

But it’s the selfies — mirrored or otherwise — that have been on my mind a lot lately.

 

Selfies.

Right now, there are 50 million images on Instagram with the hashtag #selfie, and nearly 140 million tagged #me.

“Selfies,” Elizabeth Day reports in the Guardian, “Have become a global phenomenon. Images tagged as #selfie began appearing on the photo-sharing website Flickr as early as 2004. But it was the introduction of smartphones – most crucially the iPhone 4, which came along in 2010 with a front-facing camera – that made the selfie go viral.”

A recent survey of more than 800 American teenagers by the Pew Research Centre found that 91% posted photos of themselves online – up from 79% in 2006.

But the selfie isn’t just a self-portrait, it is a self-object.

“Again and again, you offer yourself up for public consumption,” Day writes. “Your image is retweeted and tagged and shared. Your screen fills with thumbs-up signs and heart-shaped emoticons. Soon, you repeat the whole process, trying out a different pose.”

“The selfie is about continuously rewriting yourself,” says Dr. Mariann Hardey, a lecturer in marketing at Durham University who specializes in digital social networks. “It’s an extension of our natural construction of self.”

But what is it we are constructing our selves into?

 

Porn.

Before we go any further, let’s get this out of the way: unless you are a teenager right now, you do not understand what it means to grow up in a world where porn and Facebook are equidistant — in case you don’t know, that proximity is one click away, and apart. If you’re curious to understand what, in fact, this experience is like — in teenagers’ own words — you should read Nancy Jo Sales’ recent Vanity Fair article, “Friends Without Benefits.” But not until after you’ve finished reading this one because I’ll be drawing on it quite a bit.

If you are, at this moment, older than at least your mid-20s, whatever it is that you think you can draw on to relate to 2013 from an analog adolescence frame of reference, just put that away, because it is not a parallel to what is happening right now. What is, according to Gail Dines, the author of Pornland: How Porn Has Hijacked Our Sexuality, is “a massive social experiment.” Here are some results from that experiment so far:

According to a 2008 CyberPsychology & Behavior study:

  • 93% of boys and 62% of girls have seen internet porn
  • 83% of boys and 57% of girls have seen group sex online
  • 18% of boys and 10% of girls have seen rape or sexual violence

But that was five iPhone versions ago at this point, so, you do the math.

“In the absence of credible, long-term research, we simply don’t know where the age of insta-porn is taking us,” writes Peggy Drexler on TheDailyBeast, but that we are in it, and that it is pervasive, is undeniable.

“What does this do to teenagers,” Sales asks in Vanity Fair. “And to children? How does it affect boys’ attitudes toward girls? How does it affect girls’ self-esteem and feeling of well-being? And how is this affecting the way that children and teenagers are communicating on these new technologies?”

In the the Guardian, Day describes one typical answer to that last question: “The pouting mouth, the pressed-together cleavage, the rumpled bedclothes in the background hinting at opportunity — a lot of female selfie aficionados take their visual vernacular directly from pornography (unwittingly or otherwise).”

“Because of porn culture,” says Dines, “Women have internalised that image of themselves. They self-objectify.”

“The girls I interviewed,” says Sales, “Even if they’re not doing it themselves, it’s in their faces: their friends posting really provocative pictures of themselves on Facebook and Instagram, sending nude pictures on Snapchat. Why are they doing this? Is this sexual liberation? Is it good for them? Girls know the issues, and yet some of them still can’t resist objectifying themselves, as they even talk about [themselves]. As the girl I call ‘Greta’ says, ‘more provocative equals more likes.’ To be popular, which is what high school is all about, you have to get ‘likes’ on your social-media pics.”

 

Spring. 

spring-breakers-poster-2

Harmony Korine’s, Spring Breakers, originally released in March, 2013, “Horrifies and entices in equal measure,” wrote NPR music critic, Ann Powers:

Flattening the hierarchies that separate trash from art, porn from erotica, and moral justice from exploitation by any means necessary, Spring Breakers… embraces and elaborates upon the prevalent suspicion that nobody lives on the stable side of reality any more.

“Pretend you’re in a videogame,” says one of the film’s female anti-heroines as they begin their spree of rampant self-abuse and crime. That’s what Miley Cyrus does, trying on new aspects of performance and sexual self-expression in her new persona. It’s also how the vulnerable models that Robin Thicke ogles [in the music video for his song, Blurred Lines] make it through the gauntlet that the video’s scene creates.

The childlike goofiness Katy Perry expressed with California Gurlz in 2010, or the sweet hope of Carly Rae Jepsen’s smash of last year, Call Me Maybehave intensified into something more unsettling. In this strange summer of too much heat, so many precariously excessive songs and videos now play on that line between healthy catharsis and chaos.

 

Summer.

The summer would get stranger still. Punctuated in its final days by what may just be the most controversial MTV Video Music Awards performance of all time, featuring a duet by Cyrus and Thicke.

I would write about it:

miley_cyrus_vmas-620x412

From its very first steps, Cyrus’s performance felt, unmistakably, like watching a GIF happen in real-time. The act was speaking the native tongue — stuck all the way out — of the digital age, its direct appeal to meme culture as blatant and aggressive as the display of sexuality. The source material and its inevitable meme-ification appeared to be happening simultaneously. The  Internet was inherently integrated within the performance. It was no longer a “second” screen; it was the same damn screen. All the performances before it had been made for TV. This show changed that.

What I learned from the 2013 VMAs is that owning your sexuality is passé, but owning meme culture by exploiting your sexuality is now. Whatever you think of it, Cyrus’s performance was a deliberate reflection of where we are as culture.

 

A burner had been left blindly on. Something invisible and pervasive had accumulated. Watching the VMAs, a giant fireball exploded in our faces.

We were unprepared.

This, ultimately, would be why everyone freaked out. Cyrus became a highly visible target for embodying this shift on a mainstream stage, and exploiting it to increase her fame and drive her record to #1, but all she was doing was deftly surfing the cultural current.

By the end of August, she was exposing us to the new normal.

 

Fall.

“In news that’s not at all surprising, yet another tech event was disrupted by a sexist joke,” Lauren Orsini wrote on ReadWriteWeb, within days of the VMAs:

“Titstare” was the first presentation of the TechCrunch Disrupt 2013 hackathon. Created by Australians Jethro Batts and David Boulton, the joke app is based on the “science” of how sneaking a peek at cleavage helps men live healthier lives.

The opening salvo cast an ugly shadow over the event, reminding attendees that, just like at PyCon and other technology conferences, “brogrammer” culture is still the norm.

Perhaps most disconcerting is the fact that Batts and Boulton presented immediately before Adria Richards, a programmer who rose to the national spotlight after she witnessed sexist jokes at PyCon 2013. Her gall to disapprove of the offensive jokes earned her death threats.

 

In the wake of the VMA article, I kept tweeting over and over, “Everything is changing….but into whatttttt?” By the early days of Fall, the culture had undeniably shifted. I kept kept seeing an escalating, atavistic gender warfare. Why is this happening, I thought.

Why is this happening?

Spinnin-Pioneer

 

Why is THIS happening?

pax

Why is THIS happening??

Susie

That all happened in one day.

That week I was approached to speak at a women’s startup conference and felt, reflexively, offended. The idea that there should be segregated events seemed insulting and damaging — to everyone. I began to feel self-conscious that I had an app startup with a male business partner. I texted him, “What is happening???” and “Can’t we all just get along?” We laughed, but we began to feel like an anomaly.

 

Pretend you’re in a videogame.

“When we listeners find ourselves taking pleasure in these familiar but enticingly refreshed acts of transgression,” Powers writes, “Echoing the Michael Jackson-style whoops that Pharrell makes in Blurred Lines, or nodding along to the stoned, melancholy chorus of Cyrus’s arrestingly sad party anthem, We Can’t Stop, are we compromising ourselves? Or is it okay, because after all, it’s just pretend?”

And when the technology that I, you, and everyone we know use on a daily basis gets developed to the sound of this same, blurry, pop culture soundtrack (figuratively or literally), what happens then? How are the creators of objectifying technology supposed to know it isn’t cool — if all of our technology is used for objectification?

In Vanity Fair, Sales talks to Jill Bauer and Ronna Gradus co-directors of Sexy Baby, a documentary about girls and women in the age of porn. “We saw these girls embracing this idea that ‘If I want to be like a porn star, it’s so liberating,’” Gradus said. “We were skeptical. But it was such a broad concept. We asked, ‘What is this shift in our sexual attitudes, and how do we define this?’ I guess the common thread we saw that is creating this is technology. Technology being so available made every girl or woman capable of being a porn star, or thinking they’re a porn star. They’re objectifying themselves. The thinking is: ‘If I’m in control of it, then I’m not objectified.’”

In October, Sinead O’Connor — whose video for Nothing Compares 2 U inspired Cyrus’s look in her video for Wrecking Ball — wrote an “open letter” to Cyrus, beautifully capturing, “in the spirit of motherliness and with love,” the generational disconnect at the heart of the cultural shift. “The message you keep sending is that it’s somehow cool to be prostituted.. it’s so not cool Miley. Don’t let the music business make a prostitute out of you,” O’Connor wrote, not getting it.

The familiar, analog, 20th century relationship in between objectification and commercialization has eroded. In its place, a new, post-Empire dynamic has arrived, built on a natively digital experience that O’Connor and an entire population still able to remember and relate to a world before the internet and mobile technology, can’t wrap their heads around.

“The blurred messages Thicke, Cyrus and others are now sending fit a time when people think of themselves as products, more than ever before,” Powers writes.

In the attention economy, self-exploitation is self-empowerment. We are all objects. We are all products. We are all selfies.

And we can’t stop.

“Social media is destroying our lives,” Sales quotes a girl in Vanity Fair.

“So why don’t you go off it?” Sales asks.

“Because then we would have no life.”

The ubiquitousness of digital cameras and social media platforms to share their instant output has not only turned  the idea that objectification is violation into an anachronism, but self-objectification is now, as Powers, writes “part of today’s ritual of romance.”  Nearly one in three teenagers is sending nude photos, after all.

Like the girls in Sales’ article, who tell her that “presenting themselves in this way is making them anxious and depressed,” but continue to do it anyway, we do not self-objectify because we’re in control. We self-objectify because it is the norm.

We self-objectify to rationalize, to placebo-ize that we had control in the first place.

 

We Can’t Stop.

“Both young women and young men are seriously unhappy with the way things are,” says, Donna Freitas, a former professor at Hofstra and Boston Universities, who studies hook-up culture on college campuses in her new book, The End of Sex  (which Sales suggests, “might as well be called The End of Love.”)

Sales writes:

Much has been written about hook-up culture lately, notably Hanna Rosin’s The End of Men (2012) and a July New York Times article, “Sex on Campus: She Can Play That Game Too,” both of which attributed the trend to feminism and ambitious young women’s desire not to be tied down by relationships.

But Freitas’s research, conducted over a year on seven college campuses, tells a different story.

She describes the sex life of the average college kid as “Mad Men sex, boring and ambivalent. Sex is something you’re not to care about. They drink to drown out what is really going on with them. The reason for hooking up is less about pleasure and fun than performance and gossip—it’s being able to update [on social media] about it. Social media is fostering a very unthinking and unfeeling culture.”

College kids, both male and female, also routinely rate each other’s sexual performance on social media, often derisively, causing anxiety for everyone.

And researchers are now seeing an increase in erectile dysfunction among college-age men—related, Freitas believes, to their performance anxiety from watching pornography: “The mainstreaming of porn is tremendously affecting what’s expected of them.”

 

Or as ThoughtCatalog writer, Ryan O’Connell, (oh, hey, sup, a dude), put it, “This is how we have sex now:”

Porn has killed our imaginations. We sit and try to fantasize. We shut our eyes tight and think, ‘Wait, what did I used to masturbate about before porn? What image is going to turn me on right now?” But your brain gets tired and your genitalia isn’t used to working this hard so you open your reliable go-to porno and get off in two minutes. Later, you have trouble maintaing an erection during actual sex because your partner doesn’t look like a blow up doll from the Valley.

Our sex lives are having less and less to do with actual sex. Intimacy has morphed into something entirely more narcissistic. What used to be about making each other feel good and connecting is now about validation.

When sex does happen, when we finally make it through the endless hoops of text messaging, planning a date and actually sticking to it and you discover that you like this person (or could like them for an evening), it feels like an old faded photograph that’s been sitting in a shoebox at the bottom of your closet. “This orgasm feels like a vintage ball gown! Is this how people used to do it in the olden days?!” It’s terrifying!

In 2013, our phones are getting to have all the fun. They’re getting laid constantly while we lay naked in the dark, rubbing our skin, trying pathetically to get turned on by the feel of our own touch. We scroll through our camera and see a buffet of anonymous naked photos we’ve collected over the last few months for us to jack off to. Somehow, this has become enough for us. Getting off has become like fast food. It’s accessible, cheap, and most likely going to make us feel like shit after.

We are actively participating in the things that keep us from what we want. Feel good now, feel bad forever later. Stomachache stomachache, junk food junk food.

 

In a pervasively mediated culture, where porn primes our perception of ourselves and others, and our technology reduces us to selfies, objectification is inevitable.

And the trouble is — it doesn’t matter how you treat objects…. It’s not like they’re people.

What people want today is “to hurt one another” and “get back at the people that hurt them,” Hunter Moore, the founder of IsAnyoneUp.com, told Rolling Stone last October.

In a September article on The Verge titled, The End of KindnessGreg Sandoval writes:

And Moore ought to know. He’s one of the pioneers of revenge porn, the practice of posting nude photos to the web of a former lover in an attempt to embarrass, defame, and terrorize.

While minorities and homosexuals are often targeted, experts say no group is more abused online than women. Danielle Citron, a law professor at the University of Maryland lays out some of the numbers in her upcoming book, Hatred 3.0. The US National Violence Against Women Survey reports 60% of cyberstalking victims are women. A group called Working to Halt Online Abuse studied 3,787 cases of cyberharassment, and found that 72.5% were female, 22.5% were male and 5% unknown. A study of Internet Relay Chat showed male users receive only four abusive or threatening messages for every 100 received by women.

Moore has sold his site but scores of wannabes are cropping up. A check of these sites shows that victims are almost always women. At Myex.com over 1,000 nude photos and new pictures are added nearly every day. Each post typically includes the name of the person photographed, their age, and the city they live in. The posts come with titles like, “Manipulative Bitch,” “Cheater,” “Has genital warts,” “Drunk,” “Meth User,” “This girl slept with so many other guys,” and “Filthy Pig.”

The Verge contacted several women found on some of these sites, including Myex.com. While all of them declined to be interviewed, they did acknowledge that the photos were posted without permission by an ex-boyfriend or lover. One woman said that she was trying to get the pictures pulled down and had successfully removed them from other sites because she was not yet 18 years old when they were taken (if her claim is accurate it would make the snapshots child pornography). She pleaded that we not use her name and asked that we not contact her again.

If the woman was upset and afraid, she has a right to be, says Holly Jacobs, 30, who has started a nonprofit organization dedicated to ending revenge porn and supporting its victims. Jacobs knows firsthand that these sites are killers of reputations and relationships. Three years ago, Jacobs was studying for her PhD in industrial organizational psychology and working as a consultant at a university when a former boyfriend began posting nude photos of her online. The embarrassment and terror was just the beginning. Jacobs’ ex sent copies of the photos to her boss and suggested she was sexually preying on students. Jacobs’ employers, fearing bad press, asked her to prove she didn’t upload the photos herself. She finally felt compelled to change her name (Jacobs is the new name).

In July The Washington Post published a story about men who post phony ads to make it appear as if their ex-wives or girlfriends are soliciting sex. One man, Michael Johnson II of Hyattsville, Maryland, published an ad titled “Rape Me and My Daughters” and included his ex-wife’s home address. More than 50 men showed up to the victim’s house. One man tried to break in and another tried to undress her daughter. Johnson was sentenced to 85 years in prison. His victim was physically unharmed but these ads can be lethal. In December 2009, a Wyoming woman was raped with a knife sharpener in her home after an ex-boyfriend assumed her identity and posted a Craigslist ad that read, “Need an aggressive man with no concern or regard for women.” Her ex and the man who raped her are both serving long prison sentences.

 

Winter.

While people, trapped as we are by our digital avatars, are increasingly being reduced to objects, our technology seems to be benefitting from a transference of humanity.

Spike Jonze’s new movie, Her, due out in December, is being called “science fiction,” but the “future” depicted in the trailer looks essentially indistinguishable from the reality we all find ourselves in today. In it, a melancholy man, played by Joaquin Phoenix, and a Turing test-approved virtual assistant program, voiced by Scarlett Johansson, fall in love.

“Unlike the science fiction of yesteryear,” writes David Plumb on Salon.com, “Her is not about the evolving relationship between humans and artificial intelligence. Instead, Samantha appears to be essentially a human being trapped in a computer. Her thus appears to be about programming the perfect woman who fits in your pocket, manages your life, doesn’t have a body (and thus free will), and has an off switch.”

 

Pretend you’re in a videogame.

 

    



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Music & Mirrorgrams: Lessons Learned From Working in Apps

musicandmirrorgramsMirrorgram by: bobdoran

 

This weekend I was invited to a salon-style dinner organized by Tim Chang and Les Borsai, hosted at the home of Steve Rennie. The event turned out to be a fascinating gathering at the intersection of digital media, technology, and music.

I have an art app called Mirrorgram. We launched it last October, and just this past month we crossed a million users! But I ended up in apps kind of by accident. I come, as did nearly everyone at the dinner, from music. For a long time, I used to produce music festivals. I’ve worked with Live Nation and House of Blues, and for years I was the marketing director for the Do Lab on the Lightning in a Bottle Festival. That’s actually how I met my Mirrorgram co-founder, Justin Boreta, who’s part of a band called the Glitch Mob. In fact, he came up with the concept for Mirrorgram while on tour, during the hours spent bored on the bus between shows, nerding out with iPhone photo apps. And it was built by the team at StageBloc, whose platform is designed to specifically support the unique  content and community needs of musicians and performers. So when Tim asked me to come to the salon with a few minutes worth of lessons learned from working in apps, the first thing that came to mind for me was how much we draw on what we’ve internalized from our experiences in the music world to shape the way we approach what we do in the app world:

1. Fans vs. Users.
Before we ever started thinking about “users” our reference point was always “fans.” Of course, now we’re incredibly concerned with usability, and how people actually engage with our product, but beyond the app itself, we have a deep understanding and respect  for the importance of nurturing the kinds extended social narratives and interactions that get created around it. Like what happens with a band people love, or an annual music festival that they revisit every year. We’ve seen so many Mirrorgrammers create connections and forge friendships and even artistic collaborations with one another through this shared love that they have for the app, and the art they create with it. And we’ve always understood that drive through the lens of fandom.

2. Choose your own adventure.
Coming from a world of creating real-life experiences we have a natural inclination to approach what we’re doing in the digital space with that same sensibility. It’s about creating a platform with a certain amount of structure — a concert set list, a festival lineup, an app feature-set — but then also leaving a ton of room open people to create their own experiences within that structure. When we look at the kind of art that people create with Mirrorgram, it consistently blows us away. Half the time we don’t even know HOW people are creating the images they are with it. We’re just watching the feed, mesmerized. It’s pretty unbelievable. Coming from music, that experience of creating something and putting it out into the world and then seeing people take it into directions you could have never imagined or expected is very familiar.

3. More than the sum of its parts.
There’s something really interesting in approaching the evolution of an app, or any product, the way a band thinks about the new music it releases, or the way a music festival builds on what came before, year after year. A band doesn’t think about its next album like an “update.” It’s about a journey that we want to take our fans or our attendees or our users on with us. The day we went live with Mirrorgram, we referred to it (kinda jokingly, but kinda not) like the start of “The Symmetry Revolution.”

We still reference it in a tongue in cheek kind of way, but people in the iPhoneography world have really gravitated to that idea of it being about something bigger, of the app as an entry-point into a larger creative movement or community. To us, Mirrorgram has always been much more than just the sum of its features — it’s part of an ongoing, shared, cultural and aesthetic experience we’re creating and evolving together with the people who use it.

It’s still fairly early days for Mirrorgram, but hopefully you might want to come on that trip with us.

And thanks again to Tim, Les, and Steve, for hosting such a wonderful evening!

 

    



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