Entries Tagged as 'subculture'

Monday, June 6th, 2011

Why You’re Wearing Feathers Right Now

Jocelyn Marsh wearing headdress by Tiffa Novoa. Image: Brion Topolski, 2005 Right now all across America there is a feather shortage. In April, The Billings Gazette reported: Jewelry-makers and hairstylists have been snatching up the premium chicken feathers used in standby trout-fly patterns, creating a sudden run on a market that’s ill-prepared for significant fluctuations [...]

Monday, August 23rd, 2010

Eskmo music video – Cloudlight

A little (fashionably) late to the party on this one, but  just had to mention this really hauntingly beautiful video for the new Eskmo (a.k.a Brendan Angelides) track, Cloudlight (single is out Sept. 6 on Ninja Tune). I’ve known Brendan, and Dugan O’Neal, who directed the video, from my days producing music festivals. Plus, you might recognize [...]

Tuesday, May 25th, 2010

Your Life Is A Transmedia Experience

A year ago I wrote a piece called “Your Lifestyle Is An Alternate Reality Game.” An ARG, for short, is an interactive narrative that uses the real world as a platform, often involving multiple media and game elements, to tell a story that may be affected by participants’ ideas or actions. Lifestyle, I suggested, with [...]

Monday, January 4th, 2010

Agrosexual

During their New Moon promo tour a couple of months back, the Twilight Trio was on Jimmy Kimmel Live, and at the end of the show Kimmel let a few people from the audience ask questions of the cast. A girl came up to the mic with a question for Taylor Lautner. “I really like [...]

Tuesday, December 15th, 2009

“Good Times Roll”

A friend of mine, pro skater Patrick Melcher (significant other to SkinGraft‘s Katie Kay, and 2nd place Moustache World Champion), just completed the pilot for an action sports / reality show concept he co-concocted called “Good Times Roll.” The gist is: Melcher and his BMX buddy Jon Peacy get dropped down in a random city, [...]

Monday, November 23rd, 2009

Dewing it right

Writing about the aftermath of the public outcry against Tropicana’s packaging redesign earlier this year, which ultimately led to the OJ cartons reverting back to the original art, I mentioned Mountain Dew’s “Dewmocracy” campaign — an interactive, story-based online game which resulted in 3 new Dew flavors designed and developed virtually entirely by fans. Tropicana, [...]

Tuesday, October 27th, 2009

Make More *UN*social Web Applications

Do you like Reggaeton? This was a question an old friend asked me while visiting in L.A. We’re both from Boston, where most people have never heard of Reggaeton. And I hadn’t either, until I moved to Southern California. If you don’t know what Reggaeton is, it’s: A form of urban music that became popular [...]

Monday, June 8th, 2009

Your Lifestyle Is An Alternate Reality Game

I had already joined the Circus scene when, in early 2006, I was consulting at Wong Doody and heard about a clothing company client they were working with called Edoc Laundry. The clothes had an intriguing concept: there were secret codes in the garments, which, if deciphered, would reveal clues to a mystery story. The wearers of Edoc [...]

Saturday, April 11th, 2009

Know Your Counter-Culture Youth Movements History

At Passover Seder a friend of my mother’s brought me a DVD of the movie Stilyagi (“Стиляги.”) The movie is about a counter-culture youth movement that took place in mid-1950′s USSR. These kids would listen to jazz, dress in outlandish western fashion, with zoot suit jackets and skinny pants, style their hair into pompadours, call [...]