Entries Tagged as 'transparency'

Tuesday, September 23rd, 2008

“i’m a PC. and a human being.”

Have you ever been in a meeting where everyone in the room is using a Mac except one person? Ever notice what happens when suddenly everyone starts to get on that person’s case about the fact that he’s the only one not on a Mac?
I have, and it kinda looked a little bit like this…

That’s [...]

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Filed under ad, ad agency, branding, business, campaign, change, community, consumer insight, context, creative class, creativity, cross-cultural communication, culture, hybridity, identity, identity marketing, image management, katie k, marketers, rebranding, social psychology, stereotype, strategy, tolerance, transparency, values-driven consumerism

Sunday, September 30th, 2007

sustained mystery vs. radical transparency

it’s kind of hard to write a post advocating a sense of balance. it’s easy to get all riled up and energized on preaching some kind of extreme; is it even possible to create a polemic for moderation? i’ve been sitting on this particular post for weeks, unable to summon up the oomph to do [...]

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Filed under ARG, article, books, branding, business, celebrity, consumer insight, controversy, countercuture, culture, future, gate-crasher, history, image management, marketers, media, myth, online trend, party, prophecy, social media, social psychology, strategy, sustained mystery, transparency, trend