Social-Creature

In 1938, on the eve of the Second World War, a relatively new medium called the comic book unleashed a new kind of character into the consciousness of American youth. Created by writer Jerry Siegel and illustrator Joe Shuster, this character possessed superhuman powers and a dedication to using those powers for the benefit of [...]

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While everyone else is busy speculating about the potential significance of Microsoft’s new mobile contender, the Kin, I just discovered last night that I am much more interested in the content of their new ads, namely Portland’s March Fourth Marching Band, who’ve been repping it for the Northwest Contingent of the 1-5 Circus Scene since [...]

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Writing about the aftermath of the public outcry against Tropicana’s packaging redesign earlier this year, which ultimately led to the OJ cartons reverting back to the original art, I mentioned Mountain Dew’s “Dewmocracy” campaign — an interactive, story-based online game which resulted in 3 new Dew flavors designed and developed virtually entirely by fans. Tropicana, [...]

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Do you like Reggaeton? This was a question an old friend asked me while visiting in L.A. We’re both from Boston, where most people have never heard of Reggaeton. And I hadn’t either, until I moved to Southern California. If you don’t know what Reggaeton is, it’s: A form of urban music that became popular [...]

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I had already joined the Circus scene when, in early 2006, I was consulting at Wong Doody and heard about a clothing company client they were working with called Edoc Laundry. The clothes had an intriguing concept: there were secret codes in the garments, which, if deciphered, would reveal clues to a mystery story. The wearers of Edoc [...]

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I noticed this last night in a window of a corner store in my neighborhood and thought it was great. I’m not a native Spanish speaker but English wasn’t my first language either, so I understand what the message means beyond simply understanding what the words mean. If you don’t know Spanish, what “Te extrano” [...]

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As consumer spending and ad budgets continue to decrease, it’s not unreasonable to think we may be entering a “post consumption economy,” as Ed Cotton of Influx insights describes it: This latest downturn, recession, depression, or whatever you like to call it has gotten people scared. There’s simply no way to see ahead to work [...]

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I noticed something interesting the other day in the trailer for the forthcoming 2012 movie. At the end of the trailer, (which–though the movie stars John Cusack, Chiwetel Ejiofor, Amanda Peet, Oliver Platt, and Thandie Newton–doesn’t include a single star, instead giving off a distinctly Baraka-like “documentary” feel, depicting only Buddhist monks and a typically [...]

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“Our stories are singular, but our destiny is shared, and a new dawn of American leadership is at hand.” President-Elect Barack Obama 516 Years since Columbus discovered America. 232 Years since the first democratic government was established in the United States of America. 143 Years since slavery was abolished. 138 Years since black people got [...]

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I know the Trojan “Evolve” Campaign has been going on for a while now, but just recently something occurred to me that I hadn’t quite realized about it before. The campaign started out last June, with the premiere of a commercial featuring women being hit on by a bar full of anthropomorphized pigs. It’s only [...]

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