Entries Tagged as 'consumer insight'

Wednesday, April 16th, 2008

today’s awesome ad award goes to:

the ad in this case is the overall concept and execution of this whole thing. not just the video below.
Adidas Originals Left To Right:To celebrate the iconic Superstar shoe, Adidas Originals produced a pair of giant sized exact replicas. Housed in separate studios, they invited friends and artists at Surface2Air and Upper Playground to celebrate […]

Sunday, April 6th, 2008

beyond content

This whole thing Radiohead’s doing, encouraging remixes of its songs is way clever.

Radiohead, iTunes and GarageBand are giving you the opportunity to remix the band’s new single “Nude”.
To make remixing easy, the separate ’stems’ from the song are available to purchase from iTunes. The ’stems’ available are bass, voice, guitar, strings/fx and drums. You can […]

Wednesday, April 2nd, 2008

the evolution of the LIB music player

LIB06:
an immobile little flash dookiy embedded in the site:

up close it looked like this:

at the time we thought it was quite the snazz.
LIB07:
we figured this kind of media thingie shouldn’t be trapped on our site, so we created a “portable” popup player that you could launch on our site, and then take along with you […]

Saturday, March 29th, 2008

the integration is the message

Have you seen these billboards?

They’re all over the place:

Been wondering what the hell that’s all about, maybe?

Well, answer #1 goes like this:
Hope people have been seeing the billboards that I have put up around town. I think its important everyone knows how much Sarah Marshall SUCKS! How she does look fat in those jeans! […]

Saturday, March 22nd, 2008

culture seeks its level

In Nation of Rebels: Why Counterculture Became Consumer Culture, Joseph Heath and Andrew Potter explain that really, there was never any conflict between the two to begin with. Counterculture hinges on, and consumer culture consists of, the expression of your lifestyle/identity. Whether you’re choosing to wear Nikes, Doc Martens, or some crazy obscure Japanese […]

Tuesday, March 18th, 2008

“this above all else…

…to thine own self be true.”
- William Shakespeare as Polonius

YOU MUST READ THIS STORY FROM THE NEW YORKER:
Something in me had snapped, was broken beyond repair. My taste had been central to my identity. I’d cultivated it, kept it fed and watered like an exotic flowering plant. Now I realized that what I thought […]

Monday, March 10th, 2008

“Every day is another day starring you.”

“The idea that whoever appeared onstage would play not me but a character was central to imagining how to make the narrative: I would need to see myself from outside.”
~ Joan Didion

In the midst of the quicksand hazard posed by every single episode of Lost available online, and in high def, I saw an ad […]

Monday, February 18th, 2008

consumer insight is funny

“You’re just perpetuating the stereotype by acting all stereotypical.”
- deleted line from tony scott’s domino

i have no idea about the racial background of the individual(s) that publish stuff white people like, but does it even matter?
as lenny bruce said, it’s not the word itself, but the censorship of the word that gives it its […]

Monday, January 28th, 2008

a trend’s success

“Is The Tipping Point Toast?” asks the recent FastCompany article in which researcher duncan watts talks about his findings (and their less than exuberant reception) that expose the billion dollars a year marketers spend targeting “influentials” as a waste of money.
i am constantly repeating the phrase that “we buy the brands and products that we […]

Friday, December 28th, 2007

the medium of stories

“We read to know we are not alone.”
- C.S. Lewis

in retrospect, it’s not so surprising that while i was studying film in college i was also producing art and music events as an extra-curricular activity. i joke that producing a movie and producing an event are pretty much exactly the same process, except with […]