Social-Creature

SocialCreature, I haven’t forgotten about you! I still love you and think of things I want to tell you all the time, (like what Roland Emmerich’s Anonymous says about “the intersection of art and politics and role of the artist in society”, or the similarities between the Snow White & the Huntsman trailer and the [...]

In 2007 I wrote a post titled, Stop Saying The Word ‘Viral’, (“Seriously, just stop. It’s not hip; it just makes you sound antiquated. This is not the 90′s. It’s over. Deal with it.”) Last year I co-authored a presentation titled, The Ugly Truth About Viral Marketing (“Stop trying to spread viruses. In fact, go [...]

When I was producing music festivals and nightlife events, Facebook changed its membership policy, opening up beyond just the collegiate community. Hundreds of people I didn’t know requested to add me as a friend. At first I balked at the idea of letting complete strangers into a space that had previously been the walled-garden escape [...]

Jocelyn Marsh wearing headdress by Tiffa Novoa. Image: Brion Topolski, 2005 Right now all across America there is a feather shortage. In April, The Billings Gazette reported: Jewelry-makers and hairstylists have been snatching up the premium chicken feathers used in standby trout-fly patterns, creating a sudden run on a market that’s ill-prepared for significant fluctuations [...]

Image: Culture Wins Charlie Sheen is not crazy. Or, at least, he’s not crazy the way you think he is. Charlie Sheen may finally be admitting that he’s lost his mind — exclusively to Life&Style, of all places, if we are to believe it — but that’s something that would have already been a long, [...]

Last year, I wrote a post called “Your Life Is A Transmedia Experience.” In October, the post became the basis for a panel discussion event at the FutureM conference in Boston with me, Marta Kagan and Jan Libby. I have updated the deck from that panel, and am sharing here for your viewing pleasure. Enjoy!

If you’re just joining us, here’s the top 5 things that happened here this year: 1. Why Iron Man Is The First 21st Century Superhero For the past 70 years we have been living with a 20th century version of the superhero. Until now. Though the Iron Man character was originally created in the early [...]

Ever since Apple started putting a lowercase i in front of its products, their advertisements have been known for basically two things — articulating a visceral, transcendent grace inherent within the Mac product experience: …and making fun of people who don’t already use Macs: Which is why the iPad ads — with their exaggeratedly simplistic gestures, [...]

Ad #2 (but watch them in order). . . UPDATE: On December 1st, I received an email from a reader, Dave Clooney, pointing to an NBC Sports article which uncovers the truth about the Jordan ad: Sorry, it’s a spoof. Someone has taken an old Jordan Nike commercial, “Maybe You Should Rise,” and mashed it [...]

You know what, Skyy? I’ve always found your ads amusing in the past. The pineapple one was a study in optical double entendre excellence. And, of course, the twin cherry ad was an instant classic. I may be a Grey Goose, or, failing that, Ketel One girl, myself, but  a preference for understated sophistication when [...]