Entries Tagged as 'hippie'

Tuesday, August 14th, 2007

rebranding enlightenment

in light of the previous post, a friend suggested i redevelop the ad for the enlightenment card to make it more relevant to a consumer identity that would actually find the product appealing.
i only had five minutes tho, so here’s the best i can do:

SHARETHIS.addEntry({ title: “rebranding enlightenment”, url: “http://social-creature.com/rebranding-enlightenment” });

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Filed under ad, bad strategy, branding, consumer insight, controversy, hippie, identity, identity marketing, irony, lifestyle slur, marketers, rad!, rebranding, remix, spirituality

Thursday, June 14th, 2007

how to correctly appropriate a media controversy

completely hilarious!

it actually made me want to buy dr. bronner’s soap! and i NEVER wanted to buy it before, cuz the packaging is so personality-less, and spouts those weird quasi-culty hippie messages.
but hey, anything punk-rock endorsed can’t possibly be as hippie as i thought, right? and their great sense of humor totally absolves them of [...]

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Filed under ad, authenticity, branding, controversy, hippie, identity, image management, punk, rad!