Entries Tagged as 'hippie'

Monday, March 2nd, 2009

These Are Your Alternatives:

A visual guide to your alternative identity fashion options

presented by:
The Alternative Apparel Catalogue

Burner:

(playa dust for your face sold separately)

.
Circus:

ahem.

.
Hippie:

.
Hipster:

also,
Skater, Raver, Goth:
(all separate categories;  you get the idea.)

and here’s a throwback–
Heroin Chic:

Any questions?

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Filed under campaign, change, circus, consumer insight, countercuture, culture, fashion, goth, hippie, hipster, identity, identity marketing, marketers, prophecy, stereotype

Tuesday, August 14th, 2007

rebranding enlightenment

in light of the previous post, a friend suggested i redevelop the ad for the enlightenment card to make it more relevant to a consumer identity that would actually find the product appealing.
i only had five minutes tho, so here’s the best i can do:

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Filed under ad, bad strategy, branding, consumer insight, controversy, hippie, identity, identity marketing, irony, lifestyle slur, marketers, rad!, rebranding, remix, spirituality

Thursday, June 14th, 2007

how to correctly appropriate a media controversy

completely hilarious!

it actually made me want to buy dr. bronner’s soap! and i NEVER wanted to buy it before, cuz the packaging is so personality-less, and spouts those weird quasi-culty hippie messages.
but hey, anything punk-rock endorsed can’t possibly be as hippie as i thought, right? and their great sense of humor totally absolves them of [...]

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Filed under ad, authenticity, branding, controversy, hippie, identity, image management, punk, rad!