Monday, March 2nd, 2009...

These Are Your Alternatives:

A visual guide to your alternative identity fashion options

presented by:

The Alternative Apparel Catalogue

Burner:

(playa dust for your face sold separately)

.
Circus:

ahem.

2009_02_PI all together now

.

Hippie:

http://www.alternativeapparel.com/_media/alternative_earth/altearth2008_04_product1.jpg

.

Hipster:


also,

Skater, Raver, Goth:

(all separate categories;  you get the idea.)

and here’s a throwback–

Heroin Chic:

Any questions?

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5 comments

  • Sarah
    March 2nd, 2009 at

    How come skater/raver/goth is one category?

    Haven’t you ever seen the goths throwing tomatoes at the ravers during the Love Parade?

  • jenks
    March 2nd, 2009 at

    oh nono….. those are intended to be separate categories. just summed up more quickly–plus there were less images for these on the alternative apparel site. i’ll make sure to indicate they’re all supposed to be separate….

  • Jordan
    March 2nd, 2009 at

    this makes me realize i have to pick a style and stick with it, too much wavering is gonna confuse everyone.

  • CT Moore
    March 19th, 2009 at

    These guys a client?

  • jenks
    March 19th, 2009 at

    CT – No, I just found it very amusing when I realized they’d styled the clothes with different subculture cues.

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TAGS: campaign, change, circus, consumer insight, countercuture, culture, fashion, goth, hippie, hipster, identity, identity marketing, marketers, prophecy, stereotype