Tuesday, August 14th, 2007...

rebranding enlightenment

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in light of the previous post, a friend suggested i redevelop the ad for the enlightenment card to make it more relevant to a consumer identity that would actually find the product appealing.

i only had five minutes tho, so here’s the best i can do:

enlightened.jpg



what do you think?

ad, bad strategy, branding, consumer insight, controversy, hippie, identity, identity marketing, irony, lifestyle slur, marketers, rad!, rebranding, remix, spirituality

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