Thursday, June 14th, 2007...

how to correctly appropriate a media controversy

completely hilarious!

it actually made me want to buy dr. bronner’s soap! and i NEVER wanted to buy it before, cuz the packaging is so personality-less, and spouts those weird quasi-culty hippie messages.

but hey, anything punk-rock endorsed can’t possibly be as hippie as i thought, right? and their great sense of humor totally absolves them of their merchandising sins as far as i’m concerned.

they had me at: “driving while weird.”

i’m absolutely stealing that phrase from now on.

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1 comment

  • E
    June 14th, 2007 at

    Dude, I have tons of bronner’s in the utility cabinet! I’m gonna get sooooo hiiiiiiighe!

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TAGS: ad, authenticity, branding, controversy, hippie, identity, image management, punk, rad!