social-creature

Last night, in a special election to replace the late Senator, Ted Kennedy, my home state of Massachusetts elected its first Republican to the senate since 1978, Scott Brown.
Massachusetts has never elected a Republican senator during my lifetime. I’ve never known anything but Democrats (except for one Governor, once), from my home state my ENTIRE [...]

During their New Moon promo tour a couple of months back, the Twilight Trio was on Jimmy Kimmel Live, and at the end of the show Kimmel let a few people from the audience ask questions of the cast. A girl came up to the mic with a question for Taylor Lautner. “I really like [...]

Note: This is actually way better if you’re first seeing it during a Dollhouse commercial break on Hulu, without the spoilers of the youtube video title and static screen (below) giving away what you’re about to see.
In the course of just 30 seconds the ad takes you on a ride of intrigue and suspense that [...]

A friend of mine, pro skater Patrick Melcher (significant other to SkinGraft’s Katie Kay, and 2nd place Moustache World Champion), just completed the pilot for an action sports / reality show concept he co-concocted called “Good Times Roll.” The gist is: Melcher and his BMX buddy Jon Peacy get dropped down in a random city, [...]

Writing about the aftermath of the public outcry against Tropicana’s packaging redesign earlier this year, which ultimately led to the OJ cartons reverting back to the original art, I mentioned Mountain Dew’s “Dewmocracy” campaign — an interactive, story-based online game which resulted in 3 new Dew flavors designed and developed virtually entirely by fans.

Tropicana, I [...]

Do you like Reggaeton?
This was a question an old friend asked me while visiting in L.A. We’re both from Boston, where most people have never heard of Reggaeton. And I hadn’t either, until I moved to Southern California.
If you don’t know what Reggaeton is, it’s:
A form of urban music that became popular with Latin American [...]

This is a terrific initiative by Estee Lauder, seamlessly combining live + digital.
From AdAge:

The venerable Estee Lauder cosmetics brand has found a seemingly natural way to connect with social media: offering free makeovers and photo shoots at its department-store cosmetics counters coast-to-coast to produce shots women can use for their online profiles.
The promotion, which kicks [...]

Been meaning to post about this for a while, but been mad busy.
I’m super digging the ad campaign for the The Surrogates, due out September 25th. Based on the graphic novel of the same name by Robert Venditti, the world of the Surrogates is a future in which direct human interaction has all but ceased. [...]

In April 2007, Italian Vogue featured an editorial spread by photographer Steven Meisel, entitled “The Greatest Show On Earth,” which featured members of L.A. circus troupe, Lucent Dossier:

The current, September 2009,  issue of Italian Vogue features an editorial spread by Steven Meisel entitled “Performance,” and involving a gaggle of cross-dressed models done up in decidedly [...]

Back in early 2006, Chevy tried to get on the whole “consumer generated content” bandwagon (or bandSUV, I suppose), with a website which allowed users to easily create their own “ads” for the Chevy Tahoe using provided video and music assets. In theory, the idea was to generate interest in the vehicle through user created [...]