Social-Creature

Last year, I wrote a post called “Your Life Is A Transmedia Experience.” In October, the post became the basis for a panel discussion event at the FutureM conference in Boston with me, Marta Kagan and Jan Libby. I have updated the deck from that panel, and am sharing here for your viewing pleasure. Enjoy! [...]

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If you’re just joining us, here’s the top 5 things that happened here this year: 1. Why Iron Man Is The First 21st Century Superhero For the past 70 years we have been living with a 20th century version of the superhero. Until now. Though the Iron Man character was originally created in the early [...]

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If you have been digging what I write and do and think about — or if you’re simply lost on the internet and wondering what to do with the next 30 seconds of your life — Please vote for my panel at SXSW Interactive 2011! There’s a quickie little account setup first, but IT’S EASY, [...]

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For the past two years, Espresso has taken a stab at answering a simple, compelling question: “What The F**k Is Social Media?” The answer has turned into a series of presentations that have been viewed over 750,000 times, translated into about 10 languages (including Russian, so I’ve finally been able to explain to my parents [...]

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Last month, we at Espresso launched “Connect or Die: How to survive in a Music 2.0 World,” the first in our “2.0″ thought leadership series exploring the challenges and opportunities facing various industries as digital and social technology dramatically alter the consumer landscape. This month, I’m excited to share the second installment, Drink 2.o: Anything But [...]

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I’m super excited to share the launch of the first in Espresso‘s series of thought leadership pieces I’m helping research and co-write: “Connect or Die: How to survive in a Music 2.0 world.” Having worked in the music industry for the better part of my career, with concert promoters, music festivals, and musicians, this is [...]

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last week i was on the marketing 101 panel at the startupLA conference. it was actually a lot of fun, and there were some great questions afterwards. here’s some of my favorites, and my answers: Q. what’s the fastest way for a new company to get exposure? A. look for existing communities that are comprised [...]

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this friday i will be part of the Marketing 101 panel at the StartupLA conference, an event “committed to building the startup community in Los Angeles.” i’m really excited to be a part of it and share my insight, and i’m also excited that the organizers included this panel in the programming. marketing isn’t necessarily [...]

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while the rest of the do lab spent the last week preparing to syndicate our show for japan, i spent it putting together a powerpoint presentation. slide number 17, the one titled: “Expanding Brands into Experience Platforms” ended up featuring this image from lucent l’amour 2006 : photo by: mickipedia i figure, depending on how [...]

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when i was originally editing my presentation on the branding of authenticity i tried out an online audio mixing program called jamglue. it worked great up until the time came to export my file, where for whatever reason jamglue simply refused to cooperate. i ended up having to redo it through an offline program, and [...]

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