Monday, March 22nd, 2010...
“Connect or Die: How to survive in a Music 2.0 world”
I’m super excited to share the launch of the first in Espresso‘s series of thought leadership pieces I’m helping research and co-write: “Connect or Die: How to survive in a Music 2.0 world.”
Having worked in the music industry for the better part of my career, with concert promoters, music festivals, and musicians, this is a topic very near to my heart — you may even recognize a few passages in the deck from my recent All Your Music Are Belong To Us post – but the trends and ideas presented below are as relevant to the biggest consumer brands, or the indiest creative capital producers as they are to music acts. So without further ado, here’s how you Connect or Die:
PS. There’s more of these to come! Stay tuned!