Last month, we at Espresso launched “Connect or Die: How to survive in a Music 2.0 World,” the first in our “2.0” thought leadership series exploring the challenges and opportunities facing various industries as digital and social technology dramatically alter the consumer landscape.

This month, I’m excited to share the second installment, Drink 2.o: Anything But ‘The Usual’,  where we take a critical look at the trends in the alcohol biz in the U.S., and also Canada. As with last time, I helped research and co-write these decks. Enjoy! (Ideally with a cocktail!)