While everyone else is busy speculating about the potential significance of Microsoft’s new mobile contender, the Kin, I just discovered last night that I am much more interested in the content of their new ads, namely Portland’s March Fourth Marching Band, who’ve been repping it for the Northwest Contingent of the 1-5 Circus Scene since 2003, and who performed at an independent music festival I helped produce back in 07 (pictured above doing just that, and below, adding some cool for Microsoft):

.

Interestingly enough, the ad is called “Day in The Life.” And for a certain subculture, this pretty much is. Haven’t written too much about the Circus scene’s influence in the pop landscape since Britney’s last album a couple years ago. By no means surprised to see Oops! It’s doing it again.