social-creature

To the extent that any advertising works, the model in place at websites like Hulu and Fancast, that offer commercial-supported streaming video of TV shows and movies, is pretty damn effective. Unlike the 3-minute average TV commercial break, which most people Tivo past or click away for or simply go to the bathroom during, the [...]

Yesterday I saw the message above appear in my Twtitter stream. To my complete shock, I had been nominated for “Best Blogger to Follow” on Mashable’s Open Web Awards. So, even though this is totally getting filed in the not-like-I-think-this-would-really-happen-or-anything category, I’ve been encouraged to post something about it here, and suggest that perhaps you, [...]

Do you like Reggaeton?
This was a question an old friend asked me while visiting in L.A. We’re both from Boston, where most people have never heard of Reggaeton. And I hadn’t either, until I moved to Southern California.
If you don’t know what Reggaeton is, it’s:
A form of urban music that became popular with Latin American [...]

This is a terrific initiative by Estee Lauder, seamlessly combining live + digital.
From AdAge:

The venerable Estee Lauder cosmetics brand has found a seemingly natural way to connect with social media: offering free makeovers and photo shoots at its department-store cosmetics counters coast-to-coast to produce shots women can use for their online profiles.
The promotion, which kicks [...]

A quick interview with the Podcast Asylum done at AdWeek’s  Social Media Strategies 2009 conference a few weeks back. Hilary Read, EWI’s VP of Creative adds her thoughts as well.

(If the audio file above doesn’t load in your reader, click HERE.)
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Amanda Palmer performs “I Google You”:

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Kate Miller-Heidke performs “Are You F*cking Kidding Me? (Facebook Song)”:

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Rian Johnson, the writer/director of Brick, has a new movie out called The Brothers Bloom, and it comes with a pretty neat idea:

I’ve never heard of anyone doing this before, and Johnson admits the same at the beginning of the commentary. But for the man who came up with the idea to make a movie [...]

Suddenly everyone wants Social Media.
While traditional media budgets have kept shrinking in the wake of the recession, according to recent Forrester Research, “53% of marketers are determined to increase their social media budget, and 42% will keep it the same, a total of 95% of marketers are bullish on social media marketing.” Just two years [...]

As consumer spending and ad budgets continue to decrease, it’s not unreasonable to think we may be entering a “post consumption economy,” as Ed Cotton of Influx insights describes it:
This latest downturn, recession, depression, or whatever you like to call it has gotten people scared.
There’s simply no way to see ahead to work out when [...]

MLB 2k9 ad starring Tim Lincecum:

It’s totally funny, but it’s also kind of interesting social commentary in a way. I’ve been doing some research for a client over the past few months on community sites for kids such as Club Penguin, GuppyLife,  Stardoll, imbee, etc. Because of the way that COPPA laws restrict what kids [...]