Entries Tagged as 'social engagement marketing'

Tuesday, December 4th, 2012

This Is What’s Happening: 2012 Edition

Remember back when I used to be a social media strategist? I started before that term was even being used, and as late as this October the L.A. Times still hadn’t gotten the memo that I had move on, calling me a “social media expert” for my crimes (among them: 1, 2, 3). So you’d [...]

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Filed under adoption rate strategy, art, authenticity, business, campaign, clients, community, community management, content, creative class, creative collaboration, creativity, culture, experience design, Gather, hyperlocal, indie brands, jenks, katie k, Mirrorgram, product strategy, rad!, rockstar tech entrepreneur, social media, strategy, the glitch mob, trend

Thursday, September 27th, 2012

The Once And Future Myspace

Have you seen the new Myspace video yet? Oh, no? Here it is. Go ahead, watch it. I’ll wait – For anyone who knew WTF social media was before they got a Facebook account in 2007 when everyone else they knew was doing it — you may understand. Myspace was built on music. When Friendster, [...]

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Filed under ad, authenticity, campaign, change, culture, experience design, facebook, future, history, music, myspace, online trend, prophecy, strategy, trend

Wednesday, July 27th, 2011

This Is Why You Share

In 2007 I wrote a post titled, Stop Saying The Word ‘Viral’, (“Seriously, just stop. It’s not hip; it just makes you sound antiquated. This is not the 90′s. It’s over. Deal with it.”) Last year I co-authored a presentation titled, The Ugly Truth About Viral Marketing (“Stop trying to spread viruses. In fact, go [...]

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Filed under business, consumer insight, identity, marketers, myth, online trend, social media, social psychology, strategy, viral marketing

Tuesday, July 5th, 2011

Google+: Bringing Context Back

When I was producing music festivals and nightlife events, Facebook changed its membership policy, opening up beyond just the collegiate community. Hundreds of people I didn’t know requested to add me as a friend. At first I balked at the idea of letting complete strangers into a space that had previously been the walled-garden escape [...]

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Filed under change, consumer insight, context, context control, cross-cultural communication, culture, eroding privacy, experience design, facebook, future, Google+, history, identity, mixed-race, myth, online trend, prophecy, sns, social media, social psychology, strategy, transparency, trend

Monday, March 21st, 2011

Charlie Sheen Is Not Crazy

Image: Culture Wins Charlie Sheen is not crazy. Or, at least, he’s not crazy the way you think he is. Charlie Sheen may finally be admitting that he’s lost his mind — exclusively to Life&Style, of all places, if we are to believe it — but that’s something that would have already been a long, [...]

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Filed under ad, ad agency, american, ARG, art, article, authenticity, avatars, books, campaign, celebrity, change, consumer insight, controversy, culture, delusion, eroding privacy, experience design, future, graffiti, history, identity, image management, irony, marketers, media, media integration, Millennials, movies, myth, narcissism, online trend, prophecy, social media, social psychology, strategy, street art, T.V., teenagers, transparency, trend, viral marketing

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