social-creature

Maybe this is a good idea if you’re deliberately trying to speak to that coveted douchebag demographic, but otherwise, this just comes off sounding like the advertising equivalent of thinking that knocking the popular kid will somehow earn you friends at school. You just end up sounding like a jerk.

Who Okay-ed this? If you [...]

Back in early 2006, Chevy tried to get on the whole “consumer generated content” bandwagon (or bandSUV, I suppose), with a website which allowed users to easily create their own “ads” for the Chevy Tahoe using provided video and music assets. In theory, the idea was to generate interest in the vehicle through user created [...]

In case you happen to have missed it, Tropicana changed the design on their cartons last month, and in the process discovered that “Some Buyers Are Passionate About Packaging,” as Stuart Elliott writes in the New York Times:

PepsiCo is bowing to public demand and scrapping the changes made to a flagship product, Tropicana Pure Premium [...]

I know the Trojan “Evolve” Campaign has been going on for a while now, but just recently something occurred to me that I hadn’t quite realized about it before.
The campaign started out last June, with the premiere of a commercial featuring women being hit on by a bar full of anthropomorphized pigs. It’s only when [...]

Have you ever been in a meeting where everyone in the room is using a Mac except one person? Ever notice what happens when suddenly everyone starts to get on that person’s case about the fact that he’s the only one not on a Mac?
I have, and it kinda looked a little bit like this…

That’s [...]

like a true teenage product of the 90’s i blame video games.
last week i caught the tail end of an npr bit about the nintendo wii which mentioned that the console was currently outselling both sony’s playstation and microsoft’s xbox combined. the explanation for this seems to be that because of its uniquely simple controller [...]

in light of the previous post, a friend suggested i redevelop the ad for the enlightenment card to make it more relevant to a consumer identity that would actually find the product appealing.
i only had five minutes tho, so here’s the best i can do:

FacebookTwitterDiggItDel.icio.us