social-creature

This is a terrific initiative by Estee Lauder, seamlessly combining live + digital.
From AdAge:

The venerable Estee Lauder cosmetics brand has found a seemingly natural way to connect with social media: offering free makeovers and photo shoots at its department-store cosmetics counters coast-to-coast to produce shots women can use for their online profiles.
The promotion, which kicks [...]

Back in early 2006, Chevy tried to get on the whole “consumer generated content” bandwagon (or bandSUV, I suppose), with a website which allowed users to easily create their own “ads” for the Chevy Tahoe using provided video and music assets. In theory, the idea was to generate interest in the vehicle through user created [...]

As consumer spending and ad budgets continue to decrease, it’s not unreasonable to think we may be entering a “post consumption economy,” as Ed Cotton of Influx insights describes it:
This latest downturn, recession, depression, or whatever you like to call it has gotten people scared.
There’s simply no way to see ahead to work out when [...]

Just a quick post to let you know our new Google overlords must have officially arrived, according to this ad:

Taking over from the exiting party which has heretofore been responsible for bestowing the bless-age, and to whom all unanswered questions had previously been directed, the new ephemeral, universal, entity that apparently has $5,000-a-month jobs for [...]

I know the Trojan “Evolve” Campaign has been going on for a while now, but just recently something occurred to me that I hadn’t quite realized about it before.
The campaign started out last June, with the premiere of a commercial featuring women being hit on by a bar full of anthropomorphized pigs. It’s only when [...]

Pop quiz:
Do you favor variety, novelty, diversity, new ideas, travel? Or do you prefer sticking to things that are familiar, safe, and dependable?
If you answered yes to the first question, then you are higher on a major personality trait called Openness To Experience (OTE). As psychologist Jonathan Haidt says in his TED talk, “If you [...]

Have you ever been in a meeting where everyone in the room is using a Mac except one person? Ever notice what happens when suddenly everyone starts to get on that person’s case about the fact that he’s the only one not on a Mac?
I have, and it kinda looked a little bit like this…

That’s [...]

It’s pretty interesting that at this year’s MTV Video Music awards the biggest controversy came from Brit comedian, host Russell Brand messing with the Disney-sponsored teen pop boy-band the Jonas Brothers for wearing Purity Rings.
Purity rings, or chastity rings/promise rings originated in the U.S. in the 1990s among Christian affiliated sexual abstinence groups. The rings [...]

“Companies: How to Make Millions By Switching to A Green-Colored Logo”
- Headline in The Onion’s “Obligatory Green Issue”

I’ve been thinking about this, the third in what’s evidently become a series of posts inspired by Buying In: The Secret Dialogue Between Who We Are and What We Buy, by Rob Walker, since I read the [...]

way to put the “trend” in perspective. (and way to go on knowing your audience, flavorpill).
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