Entries Tagged as 'Millennials'

Thursday, July 29th, 2010

today’s awesome ad award goes to:

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Filed under ad, authenticity, consumer insight, hipster, identity, identity marketing, marketers, Millennials, rad!

Tuesday, May 25th, 2010

Your Life Is A Transmedia Experience

A year ago I wrote a piece called “Your Lifestyle Is An Alternate Reality Game.” An ARG, for short, is an interactive narrative that uses the real world as a platform, often involving multiple media and game elements, to tell a story that may be affected by participants’ ideas or actions. Lifestyle, I suggested, with [...]

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Filed under art, books, change, channel-agnostic, consumer insight, culture, DIY expression, facebook, future, history, marketers, media, media integration, Millennials, movies, music, myth, narcissism, online trend, prophecy, rad!, remix, social media, social psychology, strategy, subculture, sustained mystery, T.V., transmedia, trend

Monday, May 10th, 2010

Why Iron Man Is The First 21st Century Superhero

In 1938, on the eve of the Second World War, a relatively new medium called the comic book unleashed a new kind of character into the consciousness of American youth. Created by writer Jerry Siegel and illustrator Joe Shuster, this character possessed superhuman powers and a dedication to using those powers for the benefit of [...]

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Filed under american, art, authenticity, celebrity, change, consumer insight, context, creative class, culture, entrepreneurship, eroding privacy, facebook, future, gate-crasher, globalized unity, history, jewish, Millennials, movies, myth, narcissism, prophecy, quarterlife, rad!, recession, social psychology, superheroes, teenagers, tolerance, transparency, trend, values-driven consumerism

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