social-creature

Note: This is actually way better if you’re first seeing it during a Dollhouse commercial break on Hulu, without the spoilers of the youtube video title and static screen (below) giving away what you’re about to see.
In the course of just 30 seconds the ad takes you on a ride of intrigue and suspense that [...]

A friend of mine, pro skater Patrick Melcher (significant other to SkinGraft’s Katie Kay, and 2nd place Moustache World Champion), just completed the pilot for an action sports / reality show concept he co-concocted called “Good Times Roll.” The gist is: Melcher and his BMX buddy Jon Peacy get dropped down in a random city, [...]

To the extent that any advertising works, the model in place at websites like Hulu and Fancast, that offer commercial-supported streaming video of TV shows and movies, is pretty damn effective. Unlike the 3-minute average TV commercial break, which most people Tivo past or click away for or simply go to the bathroom during, the [...]

Do you like Reggaeton?
This was a question an old friend asked me while visiting in L.A. We’re both from Boston, where most people have never heard of Reggaeton. And I hadn’t either, until I moved to Southern California.
If you don’t know what Reggaeton is, it’s:
A form of urban music that became popular with Latin American [...]

A quick interview with the Podcast Asylum done at AdWeek’s  Social Media Strategies 2009 conference a few weeks back. Hilary Read, EWI’s VP of Creative adds her thoughts as well.

(If the audio file above doesn’t load in your reader, click HERE.)
FacebookTwitterDiggItDel.icio.us

Back in early 2006, Chevy tried to get on the whole “consumer generated content” bandwagon (or bandSUV, I suppose), with a website which allowed users to easily create their own “ads” for the Chevy Tahoe using provided video and music assets. In theory, the idea was to generate interest in the vehicle through user created [...]

If, sometime circa 2004, you were out and about at certain underground parties in the Los Angeles Circus scene, and saw someone wearing a particularly striking pair of pants (male or female), created from asymmetrical strips of leather sewn in a twisted, impeccably tailored way, like the trappings of some Mad Max forest nymph biker [...]

.
Amanda Palmer performs “I Google You”:

.
Kate Miller-Heidke performs “Are You F*cking Kidding Me? (Facebook Song)”:

.
FacebookTwitterDiggItDel.icio.us

Suddenly everyone wants Social Media.
While traditional media budgets have kept shrinking in the wake of the recession, according to recent Forrester Research, “53% of marketers are determined to increase their social media budget, and 42% will keep it the same, a total of 95% of marketers are bullish on social media marketing.” Just two years [...]

Just checked out the new Lacoste Red site today, at the recommendation of John Drake. In theory, this is the kind of website that gives me nightmares. All flash, long intro before you actually get to the navigation of the site itself, loud music playing at you without warning–all the kind of stuff that I’ve [...]