social-creature

Writing about the aftermath of the public outcry against Tropicana’s packaging redesign earlier this year, which ultimately led to the OJ cartons reverting back to the original art, I mentioned Mountain Dew’s “Dewmocracy” campaign — an interactive, story-based online game which resulted in 3 new Dew flavors designed and developed virtually entirely by fans.

Tropicana, I [...]

Back in February, in the aftermath of the public outcry against Tropicana’s packaging redesign which ultimately led to the cartons reverting back to the original art, I suggested that Tropicana had the opportunity to do something completely different with orange juice:

Now that there’s a buzz about Tropicana’s openness to fan-feedback in general, and about [...]

In case you happen to have missed it, Tropicana changed the design on their cartons last month, and in the process discovered that “Some Buyers Are Passionate About Packaging,” as Stuart Elliott writes in the New York Times:

PepsiCo is bowing to public demand and scrapping the changes made to a flagship product, Tropicana Pure Premium [...]

A quick little break in the travelling silence just to mention that Post-War Trade, the “democratic future of merchandising” dreamed up by Amanda Palmer of The Dresden Dolls, and produced by Katie Kay–indisputably two of the savviest, sassiest lasses I know, whom it was my pleasure to introduce a few years back–is now, finally, up [...]

Just came across a great article in Fast Company about Obscura last night. Many of the Do LaB’s collaborators and friends from the El Circo collective work with this San Francisco multimedia design lab that Fast Company likens to “an alternate universe dreamed up by someone who’s been mainlining Pixy Stix.”
[Obscura] create[s] visual spaces and [...]

The Do LaB’s longtime friends and collaborators Shrine and TukTuk (who built the wonderful trash teahouse at LIB this year) are the masterminds behind Basura Sagrada, the team building the 2008 Temple at Burning Man, and the name for the temple itself.
This Thursday at DNA Lounge in San Frnacisco they will be hosting a fundraiser [...]

in real life, this was one of the most unbelievable views i’d ever seen.
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Lightning in a Bottle is in a week, and i have no time to write anything else, but check out this issue of the Artist Network. it’s all about stories so that’ll absolutely keep you entertained in the meantime. i will get back to having time to be more insightful after may 28th.
thank you to [...]

by aaron gautschi (as are most of these, unless otherwise noted).

by JeanineAnderson

by JediWright
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the ad in this case is the overall concept and execution of this whole thing. not just the video below.
Adidas Originals Left To Right:To celebrate the iconic Superstar shoe, Adidas Originals produced a pair of giant sized exact replicas. Housed in separate studios, they invited friends and artists at Surface2Air and Upper Playground to celebrate [...]