social-creature

A year ago I wrote a piece called “Your Lifestyle Is An Alternate Reality Game.” An ARG, for short, is an interactive narrative that uses the real world as a platform, often involving multiple media and game elements, to tell a story that may be affected by participants’ ideas or actions. Lifestyle, I suggested, [...]

Longtime homies and clients, The Glitch Mob, have a ton of new hotness all over the place.
Gobble it up!
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New Video: “Beyond Monday” (epic!!!)
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An experimental installation of art and sound by director Brandon Hirzel (aka “Bemo”). Filmed in the depths of Los Angeles’ industrial district, the video fuses together our heavy electronics with architectural projection-mapping. Cinematographer [...]

Aerial shot of the Coachella Arts & Music Festival (photo: Jazmin Million)
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“God is alone — but the devil, he is far from being alone; he sees a great deal of company;
he is legion.”
- Henry David Thoreau, “Solitude,” Walden, 1854

Standing on the field at Coachella 2008, the endless noise and heat like physical things pushing [...]

I’m super excited to share the launch of the first in Espresso’s series of thought leadership pieces I’m helping research and co-write: “Connect or Die: How to survive in a Music 2.0 world.”
Having worked in the music industry for the better part of my career, with concert promoters, music festivals, and musicians, this is [...]

(photo: Mick O )

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“They say the music business is in trouble. No! The business of selling CDs is in trouble; this is a religion.”
- Michael Rapino, CEO, Live Nation

I was in the weekly Southern California marketing meeting at House of Blues the morning it was announced that Tower Records was going out of business. [...]

During their New Moon promo tour a couple of months back, the Twilight Trio was on Jimmy Kimmel Live, and at the end of the show Kimmel let a few people from the audience ask questions of the cast. A girl came up to the mic with a question for Taylor Lautner. “I really like [...]

Can’t believe I didn’t realize this before.
Lady Gaga’s “Bad Romance” (2009):

Marilyn Manson’s “The Beautiful People” (1996):

Well, she ain’t no Britney when it comes to the dancing, so…. Also, people have kept making the Madonna connection, but I just don’t think that’s accurate. Madonna was never trying for creepy. Shocking, sensational, yes, but not creepy. Marilyn [...]

Do you like Reggaeton?
This was a question an old friend asked me while visiting in L.A. We’re both from Boston, where most people have never heard of Reggaeton. And I hadn’t either, until I moved to Southern California.
If you don’t know what Reggaeton is, it’s:
A form of urban music that became popular with Latin American [...]

A quick interview with the Podcast Asylum done at AdWeek’s  Social Media Strategies 2009 conference a few weeks back. Hilary Read, EWI’s VP of Creative adds her thoughts as well.

If, sometime circa 2004, you were out and about at certain underground parties in the Los Angeles Circus scene, and saw someone wearing a particularly striking pair of pants (male or female), created from asymmetrical strips of leather sewn in a twisted, impeccably tailored way, like the trappings of some Mad Max forest nymph biker [...]