Entries Tagged as 'media'

Monday, March 5th, 2012

The Next 21st Century Superhero Will Be a Chick

A musician friend of mine was once seeing the best friend of a famous heiress and he told me this story: “I had been dating her for a month and one night she invited me out to go meet her whole crew for the first time. I was SUPER nervous. Meeting the group of friends [...]

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Filed under 21st century girls, article, change, consumer insight, context, culture, from the 21st century with love, future, gate-crasher, gender, media, Millennials, movies, myth, narcissism, prophecy, social psychology, stereotype, superheroes, trend

Monday, March 21st, 2011

Charlie Sheen Is Not Crazy

Image: Culture Wins Charlie Sheen is not crazy. Or, at least, he’s not crazy the way you think he is. Charlie Sheen may finally be admitting that he’s lost his mind — exclusively to Life&Style, of all places, if we are to believe it — but that’s something that would have already been a long, [...]

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Filed under ad, ad agency, american, ARG, art, article, authenticity, avatars, books, campaign, celebrity, change, consumer insight, controversy, culture, delusion, eroding privacy, experience design, future, graffiti, history, identity, image management, irony, marketers, media, media integration, Millennials, movies, myth, narcissism, online trend, prophecy, social media, social psychology, strategy, street art, T.V., teenagers, transparency, trend, viral marketing

Tuesday, January 18th, 2011

Your Life Is A Transmedia Experience — Now With Pictures!

Last year, I wrote a post called “Your Life Is A Transmedia Experience.” In October, the post became the basis for a panel discussion event at the FutureM conference in Boston with me, Marta Kagan and Jan Libby. I have updated the deck from that panel, and am sharing here for your viewing pleasure. Enjoy! [...]

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Filed under ad, ARG, art, books, business, campaign, change, conference, consumer insight, content, culture, experience design, facebook, future, history, Interactive, media, media integration, movies, online trend, presentation, prophecy, social media, strategy, T.V., transmedia, trend, twitter

Wednesday, December 29th, 2010

The Top 5 Social Creature Posts Of 2010

If you’re just joining us, here’s the top 5 things that happened here this year: 1. Why Iron Man Is The First 21st Century Superhero For the past 70 years we have been living with a 20th century version of the superhero. Until now. Though the Iron Man character was originally created in the early [...]

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Filed under Boston, consumer insight, context, culture, identity marketing, jenks, L.A., man-made global crisis, Millennials, movies, music, online trend, presentation, press, projects, rad!, remix, superheroes, T.V., transmedia, trend

Monday, November 29th, 2010

today’s awesome ad (mashup) award goes to

Ad #2 (but watch them in order). . . UPDATE: On December 1st, I received an email from a reader, Dave Clooney, pointing to an NBC Sports article which uncovers the truth about the Jordan ad: Sorry, it’s a spoof. Someone has taken an old Jordan Nike commercial, “Maybe You Should Rise,” and mashed it [...]

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Filed under ad, art, billboard mashup, celebrity, consumer insight, context, culture, future, history, irony, media, Millennials, rad!, remix

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