Social-Creature

A year ago I wrote a piece called “Your Lifestyle Is An Alternate Reality Game.” An ARG, for short, is an interactive narrative that uses the real world as a platform, often involving multiple media and game elements, to tell a story that may be affected by participants’ ideas or actions. Lifestyle, I suggested, with [...]

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To the extent that any advertising works, the model in place at websites like Hulu and Fancast, that offer commercial-supported streaming video of TV shows and movies, is pretty damn effective. Unlike the 3-minute average TV commercial break, which most people Tivo past or click away for or simply go to the bathroom during, the [...]

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In college, we film students had a certain sense of disdain and smug superiority towards our TV-major classmates. Miramax, along with the whole independent film movement it was spearheading, had just hit it’s apex while we’d been in high school, and the late 90′s / early 2000′s saw the releases of such epics as The [...]

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Not that this has anything to do with marketing specifically, but I couldn’t resist. Like this? Share it: Tweet

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It first occurred to me as I was watching the trailer for Star Trek: First Contact, back in March. The cast seemed so typical of the racial and ethnic diversity reflected in the TV shows we’ve all been watching for years now, like Lost… and Heroes… It seemed completely natural for 2009, and yet what [...]

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Suddenly everyone wants Social Media. While traditional media budgets have kept shrinking in the wake of the recession, according to recent Forrester Research, “53% of marketers are determined to increase their social media budget, and 42% will keep it the same, a total of 95% of marketers are bullish on social media marketing.” Just two [...]

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Britney Spears has a new album out today, and guess what it’s called: That’s right! Britney Spears’ new album is called Circus, and this is incredibly interesting to me. Once upon a time, I used to be the production manager for a circus called Lucent Dossier– This troupe is actually part of a whole larger [...]

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I know the Trojan “Evolve” Campaign has been going on for a while now, but just recently something occurred to me that I hadn’t quite realized about it before. The campaign started out last June, with the premiere of a commercial featuring women being hit on by a bar full of anthropomorphized pigs. It’s only [...]

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Beatles fans Vs British police. Right after writing about how cool I thought it would be to bring fictional characters to life on social media, I discovered that the employees of Sterling Cooper, the Madison Ave. advertising agency where the characters on AMC’s series Mad Men work, were all up on Twitter. For anyone unfamiliar, [...]

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HBO has created a monster with the promotional campaign for True Blood, a new TV series from the creator of Six Feet Under, set to premiere September 7th. AdAge (which has a nice little video about the campaign here, but no way to embed it elsewhere) explains: While they’re only one part of the larger [...]

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