In Buying In: The Secret Dialogue Between Who We Are and What We Buy, Rob Walker talks about “underground brands”–lifestyle symbols created by independent entrepreneurs. In fact, I actually think it’s easier to think of underground brands as “independent brands,” (cuz what does “underground” really mean, anyway?) much like independent music:
In popular music, independent music, [...]
LIB06:
an immobile little flash dookiy embedded in the site:
up close it looked like this:
at the time we thought it was quite the snazz.
LIB07:
we figured this kind of media thingie shouldn’t be trapped on our site, so we created a “portable” popup player that you could launch on our site, and then take along with you [...]
Have you seen these billboards?
They’re all over the place:
Been wondering what the hell that’s all about, maybe?
Well, answer #1 goes like this:
Hope people have been seeing the billboards that I have put up around town. I think its important everyone knows how much Sarah Marshall SUCKS! How she does look fat in those jeans! [...]
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Issue #5: Spring 2008
