Lose My Number

bananaphone

 One of the 20-somethings I’ve been working with over the past few weeks sent me a summary put together by another Millennial colleague of Sherry Turkle’s book, Alone Together: Why We Expect More from Technology and Less from Each Other. An MIT technology and society specialist, Turkle argues that our relentless modern connectivity leads to a new disconnect. As technology ramps up, our emotional lives ramp down. Hell in an handbasket, yadda yadda.

The Millennial reviewer called it “a fascinating and highly depressing affirmation of many of the problems that face my sister and I’s generation.” The summary includes such gems as:

– Young adults often cite the awkwardness of attempting to steer a phone call to its conclusion as one of the top reasons they avoid phone calls. This skill is not one that teens seem open to learning as a quick “got to go, bye” is easier than determining a natural way to break off a conversation.
 
– Teens avoid making phone calls for fear that they reveal too much. Texting is easier and “more efficient” than a human voice. Things that occur in “realtime” take far too much time. Even adults and academics admit that they would rather leave a voicemail or send an email than talk face-to-face.
 
– We used to live in an era when teenagers would race to the ringing phone after suppertime, now teens are content with receiving fewer calls in favor of texts or Facebook messages.
But here’s what I want to know: 

Why is telephone-based behavior the benchmark of communication proficiency?

The telephone isn’t part of our biology. It is, itself, a completely unnatural, manufactured, utterly awkward medium that we all learned to take communication through for granted.  

It could be lamented that “kids these days” dont know the etiquette of visiting card communication either — which is what people had to resort to before the phone:

Visiting cards became an indispensable tool of etiquette, with sophisticated rules governing their use. The essential convention was that one person would not expect to see another person in her own home (unless invited or introduced) without first leaving his visiting card for the person at her home. Upon leaving the card, he would not expect to be admitted at first, but might receive a card at his own home in response. This would serve as a signal that a personal visit and meeting at home would not be unwelcome. On the other hand, if no card were forthcoming, or if a card were sent in an envelope, a personal visit was thereby discouraged. As an adoption from French and English etiquette, visiting cards became common amongst the aristocracy of Europe, and also in the United States. The whole procedure depended upon there being servants to open the door and receive the cards and it was, therefore, confined to the social classes which employed servants. If a card was left with a turned corner it indicated that the card had been left in person rather than by a servant.

I mean, oy. You know?

The summary goes on:

For young adults electronic media “levels the playing field” between outgoing people and shy people, removing the barrier of awkward conversations and body language. Texts allow a two-minute pause to become normal and acceptable while the recipient thinks of an adequate response. The same is not possible in face-to-face conversations. Screens offer a place to reflect, retype and edit.

The assumption here being that two minutes is NOT acceptable? For the thousands of years when all we had was the paper operating system, it could take two months, or TWO YEARS to get a reply. The drama of the entire ouvre of Jane Austen and the Bronte sisters hinges on telecommunications not having been invented, just as much as the drama of Ferris Bueller’s Day Off hinges on cell phones not having been invented.

So why are we lamenting the telephone and all its associate UI becoming irrelevant and obsolete? (Current unlistened-to voicemails count: 49. You?) It was never meant to last forever. The telephone is like whale blubber. Brian Eno knows what I’m talking about:

“I think records were just a little bubble through time and those who made a living from them for a while were lucky. I always knew it would run out sooner or later. It couldn’t last, and now it’s running out. I don’t particularly care that it is and like the way things are going. The record age was just a blip. It was a bit like if you had a source of whale blubber in the 1840s and it could be used as fuel. Before gas came along, if you traded in whale blubber, you were the richest man on Earth. Then gas came along and you’d be stuck with your whale blubber. Sorry mate – history’s moving along. Recorded music equals whale blubber. Eventually, something else will replace it.”

Music existed before the plastic disc, and it will continue to exist after the MP3. Communication existed before the telephone, and it will continue to exist after the text message.

It just takes a frame of reference broader than what one generation takes for granted — or finds foreign — to see it.

    



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This Is What’s Happening: 2012 Edition

http://sphotos-a.xx.fbcdn.net/hphotos-ash4/486369_499547283411106_387413796_n.jpg

Remember back when I used to be a social media strategist?

I started before that term was even being used, and as late as this October the L.A. Times still hadn’t gotten the memo that I had move on, calling me a “social media expert” for my crimes (among them: 1, 2, 3).

So you’d be forgiven if you hadn’t realized that I’d become a product strategist. (Social media, it’s not you, it’s me. Well, it’s kind of you. But mostly, it’s  me. Anyway, at this point everything is social, so let’s call it even.)

While 2012 has been the quietest year on Social-Creature since I started the site, elsewhere it’s been quite prolific. So as the year comes to a close, I thought I’d take a break to share some of what’s been going on.

MIRRORGRAM:

This Fall I led the launch strategy for a new iOS photo app, called Mirrorgram. In its first week, the app, created by Justin Boreta, of the Glitch Mob, and StageBloc, had over 165,000 users (!!!), gotten selected as the top “New & Noteworthy” app on the App Store:

reached #1 paid app in the photo and video category:

and #11 paid app overall:

Less than 2 months in, Mirrorgram now has over 300,000 users, there are nearly 45,000 images in the #mirrorgram feed on Instagram, and mirroring has become a cultural aesthetic trend:

You’re welcome / We’re sorry.

Anyway, watching  hundreds of thousands of people use the product has offered visibility into some really fascinating behavioral insights around iPhone creativity, the mechanics of digital art creation, and the white space on the photo sharing landscape. More about what we’ve learned, and how these insights are informing further product strategy, including a truly exciting new direction in the app’s evolution — hint: what’s Instagram NOT for? (porn, aside) — in the new year, so stay tuned!

GATHER:

Gather began as a hip, little boutique, beloved by Racked LA and LA Weekly for carrying all local L.A. designers. Now this idea has evolved into what I, and my partner, Katie Kay Mead, see as the future of hyper-local design discovery and retail.

While shopping has moved online, the discovery of locally-created design is still trapped by brick-and-mortar, and coincidence. The new Gather site, relaunched this Fall, is designed address this gap, allowing visitors to easily discover cutting-edge design just around the corner. As the L.A. Times put it in their recent Sunday feature on Gather:

More to come on the arising cultural behaviors and beliefs that have laid the foundation for Gather’s new direction — including why flash sale leaders are desperate to reposition themselves as purveyors of special (rather than discounted) things, and the emerging local trend, bolstered by campaigns like AmEx’s “Small Business Saturday” and Millennials’ proclivities.

In the meantime:

And there’s other bright news as well, but I’ll tell you when I see you in 2013!

    



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The Once And Future Myspace

Have you seen the new Myspace video yet?

Oh, no?

Here it is. Go ahead, watch it. I’ll wait —

For anyone who knew WTF social media was before they got a Facebook account in 2007 when everyone else they knew was doing it — you may understand.

Myspace was built on music. When Friendster, which preceded Myspace by a year, started shutting down accounts created for non-real person, individual entities, Myspace opened its doors to bands. As these acts brought, and built, their fanbases online, Myspace grew, until, without understanding its full meaning or potential Myspace sold its hockey-stick growth curve to News Corp for $580 million back before you started paying attention, in 2006. From there, its fate was sealed. Myspace should have become THE online destination for music fans, the interactive MTV of my generation — but it wouldn’t. With Fox as its new parent, Myspace was doomed to creating an ever clunkier product in the name of increasing ad space — which is all News Corp could really understand about the medium, anyway. It opened up an ever widening gap which a “cleaner,” “simpler” competitor was perfectly poised to exploit.

But something strange happened on the way Myspace’s 10-year-long journey to become what it always should have been. Facebook bloated up, IPOed, fizzled. I cant imagine referring to Facebook as “clean” and “simple” now. Can you? I’m not sure I even really fully understand all the profile and content settings, let alone the endless apps and features. I use Facebook for a much more reduced function, essentially in deliberate spite of all its bells and whistles — I use it to keep up with people I already know. This was always what it was intended for. The musicians I know who use Facebook as a channel to engage their fans are the first to admit that for their needs they’ve basically had to hack the platform, contorting it around what it was natively designed to accommodate. Connecting fans with the music and musicians they love is something that was backed in on top of the original Facebook idea. It’s not part of Facebook’s DNA. It was Myspace’s.

We shall see if, under new management (which includes a musician), the new Myspace product itself lives up to the hype and the promise, but in the meantime, what we have is this video, which is perhaps the most elegant strategic execution I’ve seen all year.

First, the lyrics, from “Heartbeat” by JJAMZ:

Who am I to say I want you back?
When you were never mine to give away.
I was waiting for a long, long time for you to feel the same.
Who are you to look at me like that?
Is there something more you need to say?
I haven’t loved you in a long, long time,
so why do I feel this way?

Can you hear my heartbeat?
Please don’t stand so close to me.
Can you hear my heartbeat still beating strong?

Maybe I’m ashamed to want you back.
Maybe I’m afraid you’ll never stay.
Thought I hated you a long, long time.
There was my mistake.

I just can’t pretend that nothing’s changed.
Can you comprehend just what to say?
If you break my heart a second time,
I might never be the same.

Can you hear my heartbeat?
Please don’t stand so close to me.
Can you hear my heartbeat still beating strong?

If you’ve been in the social game a long, long time, you understand. There is an explicit double meaning in the lyrics of love lost about our relationship with Myspace; about Myspace’s relationship with us. We aren’t just watching a product demo, we are suddenly thrust into something else. We’re in on something with Myspace. It’s INTIMATE. And EMOTIONAL.

And if the soundtrack can do that, then it means something else too, something even more powerful. If the music in this video could get you to understand all this, to know all this, to feel all this, then the video is a statement about the very power of music itself. About what music can do, how it can affect us, what it’s capable of.

In the decade since Myspace first launched and then declined into spammy, irrelevant obsolescence, record stores closed and the music industry shrank and a gazillion new social music apps and platforms came and went and pivoted and the internet killed the rock star and turned every band into a startup and nothing arrived to fill the gap left behind by what Myspace should have been. There has always been something missing, and this video makes it clear that its creators know what that black magic element is. What has been missing is an experience that can support, that can reflect, and that’s built for why it is we love music in the first place. THAT is what Myspace was always supposed to have become. And I hope it still does.

    



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Announcing The_Gather

Since November I have been a partner, with long-time friend, Katie Kay Mead, in a retail endeavor called, Gather. Gather is a fashion incbuator of sorts, scouting and developing the best and brightest indie design talent into viable forces within the vocabulary of L.A. fashion. The boutique / consultancy has received accolades from LA Weekly as a proponent of the “slow fashion” movement, and been named one of the city’s “top mom and pop shops” by Racked LA. Katie, who has previously helped guide Skingraft Designs to success, and launched a fan-sourced merch project with Amanda Palmer, heads up scouting L.A.’s fresh fashion talent and selecting the most unique pieces. Meanwhile, I take on the digital strategy side of things. And on that note, I’m very excited to announce the launch of a new digital product from the boutique: The_Gather email, a curated missive of hyper-local fashion.

Check out the first one, fresh off the email presses, below, and sign up to get future editions of  The_Gather in your inbox.

 


ANNOUNCING: THE_GATHER!

Since 2010, Gather has scoured the depths of Los Angeles to find the city’s best designers and unique products. Today we are excited to bring Gather to you! You are among the first to receive our brand new, curated fashion-gram — The_Gather — a hand-selected sampler featuring the latest items added to the store. So browse, purchase, and support your local designers — without dealing with L.A. traffic.

As always, thank you for supporting independent fashion!

Love, Gather

 
$62.00
20% OFF DISCOUNT CODE!  
“FIRST” 
Use discount code “FIRST” at checkout and save 20% on any order 
EXPIRES: MIDNIGHT PST, FRIDAY JULY 13

Stacking Multi-Metal Bracelets
by Shallow Fashion

$60.00
$206.00
Shark Teeth Necklace
by Black Willow

$99.00
GATHER
4516 Hollywood Blvd.
Los Angeles, CA 90027
323.667.9133

 

Sign up to get The_Gather

    



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A Note From The Absentee Landlord

SocialCreature, I haven’t forgotten about you! I still love you and think of things I want to tell you all the time, (like what Roland Emmerich’s Anonymous says about “the intersection of art and politics and role of the artist in society”, or the similarities between the Snow White & the Huntsman trailer and the trailer for Timur Bekmambetov’s Night Watch — hint: crows). I miss you lots but things have just been been TFC* busy lately, and I have no time to get into details. A lot of super cool stuff has been happening behind the scenes, and I’m looking forward to being able to talk about more of it next year. But in the meantime here’s something I call tell you: I have recently become a partner in an intriguing little Los Angeles boutique called Gather.

For those of you following along at home, you may recall that Gather is the creation of one, miss Katie Kay, whose former occupations include being a co-designer at Skingraft, business partner to Amanda Palmer, and Lucent Dossier performer. She first opened Gather in Downtown LA back in July of 2010, and this summer the LA Weekly fashion issue had this to say about it:

Nearly everything in the store is an expression of what Kay calls the “slow fashion” movement, which favors one-of-a-kind pieces over mass production in China. Slow fashion is about creating a lifestyle as a designer rather than building a “career” it’s about being indifferent to “trends” because, most likely, you’re making them. “This may be fashion, but I’m very open to being genuine about things,” Kay says.

I first met Katie when we were both living in San Francisco over a decade ago and our lives have been intertwined in some strange and wonderful ways since. I came on board with Gather just as it opened its new location, at the intersection of Hollywood and Sunset, a couple of weeks ago. More than just a store, Gather is an articulation of a new kind of relationship we have with the things we buy. Our lives have become ever more like art galleries, both physical and virtual. And we are the curators. The pieces we select tell the story of who we are and where we’ve been. These things, the things we buy, are no longer consumed… they’re gathered.

Images courtesy of Los Angeles, I’m Yours, which had some very nice things to say about the opening.

Visit: Gather

*Totally Fucking Crazy

    



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