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In 2006 I helped this fledgling clothing label, started by Jonny Cota and Cassidy Haley, with branding and web strategy. The shot above, for Skingraft’s signature holster accessory, is a result of that initial strategy session.
At a party that same year I introduced Cota to Katie Kay, who became Skingraft’s third partner during 2007 – 2010. From this fateful partnership Skingraft has gone on open a flagship boutique in Downtown L.A., and become a favorite among celebrities such as Adam Lambert, The Black Eyed Peas, Rhianna , Britney Spears, and Beyoncé. Today, the company is run by Cota, and his brother Chris, and the brand, once called “post-apocalyptic couture” has evolved into an established name within the vocabulary of Los Angeles fashion.
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