social-creature

Writing about the aftermath of the public outcry against Tropicana’s packaging redesign earlier this year, which ultimately led to the OJ cartons reverting back to the original art, I mentioned Mountain Dew’s “Dewmocracy” campaign — an interactive, story-based online game which resulted in 3 new Dew flavors designed and developed virtually entirely by fans.

Tropicana, I [...]

This is a terrific initiative by Estee Lauder, seamlessly combining live + digital.
From AdAge:

The venerable Estee Lauder cosmetics brand has found a seemingly natural way to connect with social media: offering free makeovers and photo shoots at its department-store cosmetics counters coast-to-coast to produce shots women can use for their online profiles.
The promotion, which kicks [...]

Been meaning to post about this for a while, but been mad busy.
I’m super digging the ad campaign for the The Surrogates, due out September 25th. Based on the graphic novel of the same name by Robert Venditti, the world of the Surrogates is a future in which direct human interaction has all but ceased. [...]

I had already joined the Circus scene when, in early 2006, I was consulting at Wong Doody and heard about a clothing company client they were working with called Edoc Laundry. The clothes had an intriguing concept: there were secret codes in the garments, which, if deciphered, would reveal clues to a mystery story. The wearers of Edoc [...]

Rian Johnson, the writer/director of Brick, has a new movie out called The Brothers Bloom, and it comes with a pretty neat idea:

I’ve never heard of anyone doing this before, and Johnson admits the same at the beginning of the commentary. But for the man who came up with the idea to make a movie [...]

Just checked out the new Lacoste Red site today, at the recommendation of John Drake. In theory, this is the kind of website that gives me nightmares. All flash, long intro before you actually get to the navigation of the site itself, loud music playing at you without warning–all the kind of stuff that I’ve [...]

Been missing in action over here cuz I’ve been working on the site launch and onsale for The Do LaB’s first event of 2009:

I’m stoked on the event. It’s unlike anything the Do LaB has ever done before. We’re closing down a street and throwing a block party style music festival in Downtown L.A. It’s [...]

I noticed something interesting the other day in the trailer for the forthcoming 2012 movie. At the end of the trailer, (which–though the movie stars John Cusack, Chiwetel Ejiofor, Amanda Peet, Oliver Platt, and Thandie Newton–doesn’t include a single star, instead giving off a distinctly Baraka-like “documentary” feel, depicting only Buddhist monks and a typically [...]

Just… WOW! such great creativity and innovation with this. really freakin’ awesome.
CLICK THE SCREENSHOT BELOW TO EXPERIENCE IT >>>

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Levi’s “unbuttoned” billboard. Fairfax Ave. @ 3rd St. Across the street from the Farmer’s Market.

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