Image: Jordan Chesney I wrote a post recently about how Your Life Is A Transmedia Experience, which included the example of Bret Easton Ellis’s latest novel, Imperial Bedrooms, the 25-years-later sequel to his debut, Less Than Zero, which creates a sort of closed-circuit loop by bringing both the original novel as well as the 1987 [...]
A year ago I wrote a piece called “Your Lifestyle Is An Alternate Reality Game.” An ARG, for short, is an interactive narrative that uses the real world as a platform, often involving multiple media and game elements, to tell a story that may be affected by participants’ ideas or actions. Lifestyle, I suggested, with [...]
HBO has created a monster with the promotional campaign for True Blood, a new TV series from the creator of Six Feet Under, set to premiere September 7th. AdAge (which has a nice little video about the campaign here, but no way to embed it elsewhere) explains: While they’re only one part of the larger [...]
In Buying In: The Secret Dialogue Between Who We Are and What We Buy, Rob Walker talks about “underground brands”–lifestyle symbols created by independent entrepreneurs. In fact, I actually think it’s easier to think of underground brands as “independent brands,” (cuz what does “underground” really mean, anyway?) much like independent music: In popular music, independent [...]
Have you seen these billboards? They’re all over the place: Been wondering what the hell that’s all about, maybe? Well, answer #1 goes like this: Hope people have been seeing the billboards that I have put up around town. I think its important everyone knows how much Sarah Marshall SUCKS! How she does look fat [...]
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Social media maven."
- Wired
Knows a lot about how young people form tribes." - WBEZ, Chicago
- io9
- Los Angeles Times
Keenly observant."
- The Wrap
A deft mix of memoir and cultural mapping."
- Coilhouse
On WBEZ, Chicago:
