Entries Tagged as 'branding'

Friday, September 19th, 2008

so becumming!

Wow! Alan Cumming has a fragrance line, and guess what it’s called!! As if that wasn’t awesome enough, there’s also a body lotion called Cumming All Over, and the bar soap is called Cumming in a Bar. I am seriously cracking up writing this. (PS. If you are a fan of Alan Cumming, I’d highly [...]

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Tuesday, September 16th, 2008

celibacy is so hot right now

It’s pretty interesting that at this year’s MTV Video Music awards the biggest controversy came from Brit comedian, host Russell Brand messing with the Disney-sponsored teen pop boy-band the Jonas Brothers for wearing Purity Rings. Purity rings, or chastity rings/promise rings originated in the U.S. in the 1990s among Christian affiliated sexual abstinence groups. The [...]

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Wednesday, August 6th, 2008

post-war trade launches!

A quick little break in the travelling silence just to mention that Post-War Trade, the “democratic future of merchandising” dreamed up by Amanda Palmer of The Dresden Dolls, and produced by Katie Kay–indisputably two of the savviest, sassiest lasses I know, whom it was my pleasure to introduce a few years back–is now, finally, up [...]

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Wednesday, July 23rd, 2008

does good matter?

“Companies: How to Make Millions By Switching to A Green-Colored Logo” – Headline in The Onion’s “Obligatory Green Issue” I’ve been thinking about this, the third in what’s evidently become a series of posts inspired by Buying In: The Secret Dialogue Between Who We Are and What We Buy, by Rob Walker, since I read [...]

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Thursday, June 26th, 2008

the empire’s new clothes

Once you ‘got’ Pop, you could never see a sign again the same way again. And once you thought Pop, you could never see America the same way again. – Andy Warhol It is totally disconcerting to discover a book that pretty much compiles your insights and articulates them back to you. Buying In: The [...]

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Tuesday, October 2nd, 2007

branding the new impossible beauty ideal is nothing new

following up on the smash success of its award-winning “evolution” ad, dove unleashes “onslaught“: much like the evolution ad, which shows the intense makeup and photoshop augmentation of an image of an average woman and at the end offers, “no wonder our perception of beauty is distorted,” while directing viewers to take part in dove’s [...]

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Sunday, September 30th, 2007

sustained mystery vs. radical transparency

it’s kind of hard to write a post advocating a sense of balance. it’s easy to get all riled up and energized on preaching some kind of extreme; is it even possible to create a polemic for moderation? i’ve been sitting on this particular post for weeks, unable to summon up the oomph to do [...]

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Wednesday, September 26th, 2007

marketing mixed

just came across the mixed chicks line of hair products, and thought it was awesome. kind of like the same way that i find my best friend (whose mom is white and dad black) ordering a half vanilla half chocolate milkshake at a diner awesome. (i’m telling you, should hear HOW she orders it. that [...]

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Wednesday, August 22nd, 2007

sweet talk

just noticed these messages this morning on the unbranded side of splenda packets. it actually DID make me smile! sweet experiences can come in all sorts of packets too. way to go, splenda. sugar was never this sweet to me. Like this? Share it: Tweet

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Tuesday, August 14th, 2007

rebranding enlightenment

in light of the previous post, a friend suggested i redevelop the ad for the enlightenment card to make it more relevant to a consumer identity that would actually find the product appealing. i only had five minutes tho, so here’s the best i can do: Like this? Share it: Tweet

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