Entries Tagged as 'tween'

Friday, December 28th, 2007

the medium of stories

“We read to know we are not alone.”
- C.S. Lewis

in retrospect, it’s not so surprising that while i was studying film in college i was also producing art and music events as an extra-curricular activity. i joke that producing a movie and producing an event are pretty much exactly the same process, except with [...]

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Filed under Interactive, art, article, authenticity, bad strategy, change, consumer insight, creative class, creative collaboration, culture, discovery strategy, event, experience design, festival, future, media, media plan, movies, myth, online trend, prophecy, quarterlife, scion, stereotype, strategy, success metric, trend, tween

Tuesday, July 10th, 2007

rated for irony

do 11 year olds really talk like sitcom writers now? i mean, it’s kinda funny… in a mildly disturbing sort of way. like one-liners are the next evolution of jr.’s “first words”…an eventually unmanageably annoying evolution, but, like the kids say… whatever.
check out these little Red “characters” (such as chill, grumpy, whatever, flirty) that were [...]

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Filed under ad, ad agency, branding, campaign, celebrity, consumer insight, culture, future, identity, identity marketing, image management, irony, marketers, social psychology, strategy, trend, tween