today’s awesome ad award goes to:

MLB 2k9 ad starring Tim Lincecum:

It’s totally funny, but it’s also kind of interesting social commentary in a way. I’ve been doing some research for a client over the past few months on community sites for kids such as Club Penguin, GuppyLifeStardoll, imbee, etc. Because of the way that COPPA laws restrict what kids are able to do online, and what information they are able to share about themselves, all of these kinds of social network / virtual world sites aimed at kids under the age of 13 have to rely very heavily on the use of various Avatars instead of photos.

It’s gotten me thinking about what this means, that a whole generation is coming up right now whose youth will have been shaped by the use of avatars. It’s something that did not really exist to the same degree of pervasiveness for prior generations, and I’m very curious about how it will impact the way kids construct identity. It’s interesting. Replay that ad with this question in mind….


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