do 11 year olds really talk like sitcom writers now? i mean, it’s kinda funny… in a mildly disturbing sort of way. like one-liners are the next evolution of jr.’s “first words”…an eventually unmanageably annoying evolution, but, like the kids say… whatever.

check out these little Red “characters” (such as chill, grumpy, whatever, flirty) that were developed for beRed.com (now teens.aol.com) by ATTIK.

how to step up to the challenge of creating campaign elements that let kids know RED is the place for them?

when you show up at teens.aol.com, by the way, you’re greeted with a paparazzi shot of britney in a car with some guy obscured by the rear view mirror and big sunglasses, with the caption, “who’s that guy? run, guy we don’t know. run!”

so it’s nice at least that the messaging tone is consistent.

oh, chill also has a different aspect to his personality in other settings, like “why should i worry when my parents do it for me?” it’s like that fairy tale… you know, be Red and the seven obnoxious tween dwarfs? classic. originally these were developed as door hangers too:

now you can also find them as banners at profgilzot.com. (and while you’re doing that, check out the stunningly rock and roll SAT prep tutor illustrated there. seriously, like straight outta williamsburg.)

it’s undoubtedly great identity marketing: gotta speak to the audience on their own terms if you want to get across that your product is for them. unfortunately, why are those the terms? anyone remember all those post 9/11 predictions about “the death of irony”? yeah…. THERE was a trend forecast that was spot on, evidently.

tho… i guess i’m not helping any. but i mean, irony’s ok for adults, right? so maybe you should have to be over a certain age for us to allow ourselves to subject you to it?

irony: like violence and sexual content.