social-creature

A year ago I wrote a piece called “Your Lifestyle Is An Alternate Reality Game.” An ARG, for short, is an interactive narrative that uses the real world as a platform, often involving multiple media and game elements, to tell a story that may be affected by participants’ ideas or actions. Lifestyle, I suggested, [...]

In 1938, on the eve of the Second World War, a relatively new medium called the comic book unleashed a new kind of character into the consciousness of American youth. Created by writer Jerry Siegel and illustrator Joe Shuster, this character possessed superhuman powers and a dedication to using those powers for the benefit of [...]

Writing about the aftermath of the public outcry against Tropicana’s packaging redesign earlier this year, which ultimately led to the OJ cartons reverting back to the original art, I mentioned Mountain Dew’s “Dewmocracy” campaign — an interactive, story-based online game which resulted in 3 new Dew flavors designed and developed virtually entirely by fans.

Tropicana, I [...]

Back in February, in the aftermath of the public outcry against Tropicana’s packaging redesign which ultimately led to the cartons reverting back to the original art, I suggested that Tropicana had the opportunity to do something completely different with orange juice:

Now that there’s a buzz about Tropicana’s openness to fan-feedback in general, and about [...]

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Also awesome: wonderful and wondrous large-scale art creations shown happening absolut-ly anywhere but the desert.

In case you happen to have missed it, Tropicana changed the design on their cartons last month, and in the process discovered that “Some Buyers Are Passionate About Packaging,” as Stuart Elliott writes in the New York Times:

PepsiCo is bowing to public demand and scrapping the changes made to a flagship product, Tropicana Pure Premium [...]

This is tripping me out. I was just going to write a quick post about how terrifically lame I think the outdoor ads for The Day The Earth Stood Still are. It’s basically just a stock-photo image of the Earth’s curvature, against a black outer-space backdrop, with big, block-y, white letters that read: “THEY’RE HERE. [...]

Just… WOW! such great creativity and innovation with this. really freakin’ awesome.
CLICK THE SCREENSHOT BELOW TO EXPERIENCE IT >>>

Levi’s “unbuttoned” billboard. Fairfax Ave. @ 3rd St. Across the street from the Farmer’s Market.

Have you ever been in a meeting where everyone in the room is using a Mac except one person? Ever notice what happens when suddenly everyone starts to get on that person’s case about the fact that he’s the only one not on a Mac?
I have, and it kinda looked a little bit like this…

That’s [...]