Remember the whole hoopla going on when the characters from Mad Men up and started Tweeting? It was Fall of 2008, the show was in its second season, and the controversy erupted when AMC started DMCAing Twitter into shutting down these “infringing” accounts. After a huge backlash, the profiles were un-suspended and the rest is [...]
Note: This is actually way better if you’re first seeing it during a Dollhouse commercial break on Hulu, without the spoilers of the youtube video title and static screen (below) giving away what you’re about to see.
In the course of just 30 seconds the ad takes you on a ride of intrigue and suspense that [...]
I don’t usually repost other people’s advertising commentary, but in this case it’s about an ad that I also happened to see at the same time as the author (left), but was unable to look at it long enough to articulate my own reaction due to the reasons described below. It was written by Jason [...]
Writing about the aftermath of the public outcry against Tropicana’s packaging redesign earlier this year, which ultimately led to the OJ cartons reverting back to the original art, I mentioned Mountain Dew’s “Dewmocracy” campaign — an interactive, story-based online game which resulted in 3 new Dew flavors designed and developed virtually entirely by fans.
Tropicana, I [...]
Not that this has anything to do with marketing specifically, but I couldn’t resist.
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This is a terrific initiative by Estee Lauder, seamlessly combining live + digital.
From AdAge:
The venerable Estee Lauder cosmetics brand has found a seemingly natural way to connect with social media: offering free makeovers and photo shoots at its department-store cosmetics counters coast-to-coast to produce shots women can use for their online profiles.
The promotion, which kicks [...]
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Also awesome: wonderful and wondrous large-scale art creations shown happening absolut-ly anywhere but the desert.
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If, sometime circa 2004, you were out and about at certain underground parties in the Los Angeles Circus scene, and saw someone wearing a particularly striking pair of pants (male or female), created from asymmetrical strips of leather sewn in a twisted, impeccably tailored way, like the trappings of some Mad Max forest nymph biker [...]
Just getting around to some bits of music housekeeping I’ve been meaning to mention:
1. Mos Def Sells New Album on T-shirt
About a year and a half ago I wrote a post called Sell Music On ANYTHING! where I suggested that since digital technology had recently liberated music from its previously contrived confinement on things like [...]
On the PODCAST ASYLUM:
from the mind behind Social-Creature:
