“we don’t even hang out in the same places anymore!”

just yanked this bit of rad from jeremiah owyang:

my favorite part is where she goes, “you don’t know anything about me.”

and he says, “i know everything about you sweetheart!” and starts spouting off all sorts of demographic statistics. perfect case in point about the difference between knowing your demo (defined by the market), and understanding your user’s identity (defined by the user).

and speaking of identity…. i found it particularly curious that the creator of this video is european. if you know anything about the european stereotype of the “american male” (insensitive, egomaniacal, daft) it’s kind of hilarious to consider the role of the “advertiser” being based on that stereotype.


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