user generated promotion

i keep being pressed to come up with alternatives for the word “viral.” since people are supposed to stop saying it, what are they supposed to say in its place, right? (virus-like? virusy? air-borne?)

the point here isn’t really about how to refer to the germ so much as it is identifying that contagion spreads through sneezing. and myspace bulletins don’t just magically repost themselves. they require people to take an action. (gazoonheit).

hence the phrase i keep coming back to is “user generated promotion.”

if you made it past the word “generated” without immediately assuming the inevitable next syllables sounded like “content”…. word!

some people seem to get stuck, and think the last word can only ever be content. (but not you. you totally got it.)

so to mark the release of boreta‘s new single here’s some viral content.

NOTE: everything below the doohiky is part of a “viral campaign” HERE.

ALSO NOTE: you’ll probably want to have some kind protective gear on when listening to bubblin’. it’s that good.

BORETA
“BUBBLIN’ IN THE CUT / LOBEGRINDER”

Digital SingleRelease Date: December 4, 2007
Catalog: GMU-002
Label: Glitch Mob Unlimited / Alpha Pup

 

* Last week, “Bubblin’ In The Cut / Lobegrinder” was the #2 Most Added Record to CMJ Hip-Hop and the #4 Most Added to CMJ RPM (Electronic) Charts
* Boreta’s first release on Glitch Mob Unlimited
* If you’re feeling edIT and Ooah, you will LOVE these tracks!

 

Cop it now on iTunes and Addictech

 

Special Note: This release is the second in an infinite series of digital-only singles on the newly-minted Glitch Mob Unlimited label. And now, more than ever, we need your HELP in getting the word out. So if you’ve been slayed by the Glitch Mob, we humbly ask that you repost this bulletin. Easily copy-and-paste the code from: alphapupdigital.com/boreta.html

 

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