the ad in this case is the overall concept and execution of this whole thing. not just the video below.

Adidas Originals Left To Right:To celebrate the iconic Superstar shoe, Adidas Originals produced a pair of giant sized exact replicas. Housed in separate studios, they invited friends and artists at Surface2Air and Upper Playground to celebrate their own originality by customizing the huge sneakers – the right shoe for the East Coast and the left shoe for the West Coast. For three days, the artists’ collectives and upon completion, the shoes were put on a flat bed truck and the two parties set off to meet in Venice Beach, CA. The showdown on the boardwalk drew L.A.’s finest “originals.”