Wednesday, July 1st, 2009...

today’s awesome ad award goes to:

The past 150 Years of Dance Culture, brought to you by Bacardi Mojito:

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Reminds me of last year’s Levis love note to the past century of Romance. Seems brand history is a trend that never loses relevance, even for the “young folks.”

ps. Goddamn, if I don’t want a mojito now.

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TAGS: ad, authenticity, dance, hiphop, history, nightlife, rad!, strategy